Issue
Corporate Social Responsibility (CSR)
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Basic observation
CSR has emerged in the last few years as a new dimension of concern about corporate behavior.
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Prevailing response
Most international corporations are aware of CSR and have taken steps to reduce the risk of negative media about their operations. In general the measures are more cosmetic than substantive.
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A better response
Information about corporate CSR needs to be easily accessible and on the “record”. The information building process has to go beyond the corporate press release to facilitate discovery and assessment of the underlying behavior
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