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Date: 2024-05-18 Page is: DBtxt001.php txt00022735

Hannah here. Welcome back to the Aspiring Infopreneur.

Original article:
Peter Burgess COMMENTARY

Peter Burgess
Hi Peter,

Hannah here. Welcome back to the Aspiring Infopreneur. Today, let’s talk about emails, and more specifically, building an email list with which you regularly share content.

Email — when used correctly — is an incredibly powerful tool to build relationships with current and future clients. It’s also an opportunity to support those who may not be in a position to work with you.

People opt into your list at various times, for various reasons. However, they also opt out. And that’s what today is all about, and why I actually WANT people to opt out of my list.

There are many reasons a person may opt out of your email list. It could be that:
  • What you talk about may not be relevant to them
  • They may be keen on a different approach
  • They could already be learning from someone else
  • They’re a bit overwhelmed by all the internet noise

Whatever the reason, you’re not the person for them. So, they quietly exit.

While it might seem like a low blow at the time (and when you see that sad unsubscribe, you take it personally) — it’s not a bad thing.

Believe me. I used to get down in the dumps about it too.

There were days when I would question if anyone cared about anything I had to say. I was a bit dramatic, to say the least.

But I’ve since realised why it’s not a negative thing, and I want to inspire you to reframe that thought as well.

Today I’m sharing the reason why your unsubscribes are actually a good thing.

Decrease Your List, Make a Bigger Impact

I want to share a secret I’ve learned over the past few years, Peter…

When it comes to your email list, you don’t always have to focus on growing it. The truth is, you can focus on shrinking it as well.

I know it sounds crazy.

But hear me out.

Over time — you may have grown your email list from opt-ins, ads, or some other way.

And in the meantime…

You’ve evolved in ONE direction ⬅️ and some of your subscribers may have evolved in ANOTHER. ➡️

This is quite normal.

But for your list to have value for your clients — it needs to include people who are interested in what you have to say. Otherwise, what’s the point in having one?

Think about when you get a leaflet on your doorknob asking if you want to sell your house, but you’re currently renting.

It’s not relevant to you, so you throw it away. Your unsubscribes follow the same principle.

You only want to keep the people who are interested in what you have to say and the ones you can truly help.

I share this because I believe that a strong brand should filter as much as it should attract.

You should always:
  • ⦿ Be minimal
  • ⦿ Be clear
  • ⦿ Be focused
  • ⦿ Provide a huge amount of value, ideally with one key topic at a time
  • ⦿ Talk to people who want to listen
  • ⦿ Respond when they talk to you
And always keep your list filtered. Our goal is to build an army of people who believe what you believe and are motivated to learn what you have to teach them. Otherwise, it’s just noise.

One last thing to keep in mind… if we ONLY send emails that count, we’re doing good for the environment and contributing to our sustainable responsibility.

So next time you get an unsubscriber, celebrate! It’s a good thing.

Have a question about building, managing, growing, OR shrinking your email list? Or how to start one so you can be fully connected to your audience?

Reply with your question. I answer every single one of my messages.

In your next Aspiring Infopreneur email, find out how your learning style can directly impact your business. Stay tuned!

See you in the next email…

Always celebrating you,

Hannah x

P.S. When you’re ready, here are the ways I can help you:
  • ➤ If you want to go deeper with your message, my course Start a Movement with your Message (£99) is here.
  • ➤ If you’re interested in joining my new Mastermind programme The I-Circle launching in July, apply by booking in a call here — The I-Circle is my signature programme, where I transform 30 Aspiring Infopreneurs from struggling solopreneurs to inspired infopreneurs.
Sent by Hannah Power
40a The Borough • Farnham, Surrey • GU97NW

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