🌉 L.A.’s massive new bridge is designed for 23 million pounds of people
Fast Company Compass Unsubscribe
Jul 9, 2022, 8:33 AM (1 day ago)
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Uber’s VC backers gave the company a very long runway to begin paying off, based on the belief that the ride hailing service would disrupt and improve personal mobility. The company has arguably fulfilled its promise in many parts of the world, but it did so by burning through mountains of investor cash to subsidize the cost of rides. Uber’s VCs saw big paydays when the company went public in 2019, even though the company hadn’t reached profitability. Now Uber’s stockholders are holding the bag, and they don’t seem happy. The company’s stock has shed more than 50% of its value this year alone. Riders are paying, too. Under pressure to reach profitability, Uber has been steadily raising prices. No wonder, then, that its customers aren’t feeling a lot of affection for the brand, as new details from a large consumer-sentiment study seem to confirm.
—Mark Sullivan
BRANDING
Why people feel so little love for Uber’s brand
A new consumer-sentiment study finds Uber ranks near the bottom of the companies studied. Riders may feel jilted: Uber was once affordable and convenient, and now is just convenient.
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INFRASTRUCTURE
L.A.’s massive new bridge is designed for 23 million pounds of people
The Sixth Street Viaduct replacement was built to withstand a 9.0 earthquake—and has a park to boot.
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RETAIL
Boycott Amazon Prime Day. Shop these alternatives instead
Consumers plan to spend $388 each on Amazon Prime Day this year. What if you spent that money somewhere else?
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A MESSAGE FROM ADOBE
The Metaverse- 4 Concepts Business Leaders Must Focus On
The metaverse has arrived: These immersive and augmented spaces will change the nature of business and life. How do you put this brave new virtual world to work? Here are four critical factors that will make or break your organization’s metaverse strategy. Learn more here.
Hollywood is developing its most ambitious NFT project yet during crypto winter
‘Men in Black’ director Barry Sonnenfeld’s ‘Dinosaurs vs. Aliens’ has been stalled in Hollywood for a decade. NFT company Orange Comet is reviving it.
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SOCIAL MEDIA
It’s official: Elon Musk doesn’t want to buy Twitter after all
The mogul says the social network broke several terms of the sale agreement. A court battle is likely to ensue.
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ARTIFICIAL INTELLIGENCE
I’m CEO of a robotics company, and I believe AI has failed on many promises. Here’s what comes next
Autonomous vehicles require over 99.9999% reliability in safety-critical functions, and today’s AI is not yet adequate for that.
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STARTUP
This startup just built a giant battery out of sand
Finnish startup Polar Night Energy’s technology uses renewable energy to make sand really hot, so the heat can be used in homes when it’s not sunny or windy.
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ABORTION ACCESS
Women had much more autonomy over abortion decisions in the 1700s. Here’s how history turned
The Dobbs decision was supposed to be based on history. But it discounts the fact that the 18th-century woman was active and in control and could immediately tell whether terminating a pregnancy at a given time was acceptable.
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NEWS
Shinzo Abe’s assassination draws attention to Japan’s extremely rare gun crime
Early reports suggest the alleged assassin’s weapon may have been homemade.
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PUBLIC SPACES
The dark side to urban beautification
While intended to be more inviting, these campaigns can actually make public spaces more exclusive.
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HEAT WAVES
How hot is too hot for the human body?
Meet “wet-bulb temperature,” the combination of heat plus humidity that gets dangerous faster than many people realize.
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VIDEO: BRAND HIT OR MISS OF THE WEEK
New York is talking trash
New York City’s Department of Sanitation somehow makes street litter hilarious and emotional, with a little help from Sarah McLachlan. This is Fast Company's Brand hit or Miss.
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