Burgess Manuscripts
TrueValueMetrics
ACTION INFORMATION FOR ALL OF SOCIETY
Metrics about the State, Progress and Performance of Society, the Environment and Economy
Metrics about Impact on People, Place, Planet and Profit
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Chapter 2
SYSTEMIC DYSFUNCTION
2-31 CORPORATE PROFIT ... SOCIAL PAIN
It seems that humankind has sought to improve life since the beginning of time ... but progress has been slow. Progress has accelerated in the last few hundred years, but results have been mixed with some progress faster and better than others.
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Corporate profit ... social pain
In 2008, as demand for crude oil increased worldwide, crude oil prices hit record
levels ... and so also did the reported corporate profit of the major (Western) oil
companies. This is perfectly understandable ... most of the production is based on
investments made long ago at lower costs and gas pump prices have increased in
sympathy with the crude oil prices.
But, prior to Community Accountancy, there have been no systems of metrics to
address the cost to society of higher gas prices ... and even though it is recognized
that there is social pain, in the traditional working of the economy, there is no
incentive or mechanism for corporate gain to be matched against social pain.
Understanding has both a technical dimension and a human dimension ... they are both important. If there
is understanding of the behavior of all the key metrics ... then it is possible to move towards an
optimization of performance. At the moment there is optimization, but it is all about profit optimization
and not about achieving an optimized balance of profit reward and social progress. There is technical
expertise, but nothing in the analysis that explicitly looks at social value, nor the various aspects of the
human dimension.
The technical metrics are cost, prices and values ... and the derivatives of these which are productivity,
profits and value adding. The human dimension is an integral part of some of the behavior of these items,
but there are other factors where human behavior is particularly important. What are the incentives that
help to drive decisions ... and what can be done to bring an ethical dimension to the decisions being made
that affect society.
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