Date: 2025-07-02 Page is: DBtxt003.php txt00017464
Waste
Irresponsible Consumerism
COMMENT STREAM ... One & Done: Why Do People Ditch Their Clothes After Just One Wear?
Peter Burgess
---------------------------------
Peter BurgessStatus is online Peter Burgess You Founder/CEO at TrueValueMetrics.org developing True Value Impact Accounting 52m Corporate behavior is central to all the problems that have to be addressed. Business leaders as well as economists, investors. accountants, lawyers and politicians have all embraced the idea of profit primacy and acted accordingly. Advertising is a big part of the problem. Management systems are very powerful for profit optimization, but not at all for society and the environment. There is a dangerous correlation between economic growth (GDP) and emissions and the climate crisis. In cumulative terms, the USA has polluted the most ... and should own up to that fact! Like Peter Burgess’ comment · 2 Likes 2 Likes on Peter Burgess’ comment · 2 Replies 2 Replies on Peter Burgess’ comment
---------------------------------
Mike BarryStatus is online Mike Barry 1st degree connection1st Sustainable Change Maker and former Director of Sustainable Business (Plan A) at Marks and Spencer 40m Peter, absolutely the great god 'consumption' has had to be slaked with perpetual growth but the source of the 'offering' - Nature - is running on empty and has nothing left to give. We are speeding towards a cliff edge of our making! Unlike Mike Barry’s comment · 1 Like 1 Like on Mike Barry’s comment
---------------------------------
Peter BurgessStatus is online Peter Burgess You Founder/CEO at TrueValueMetrics.org developing True Value Impact Accounting 1s Could not agree more! Lord Lever started a social business and made money doing it. Paul Polman made important progress towards sustainable responsible business practices but many 'owners / investors' don't care and seem to believe they won't go over the cliff edge with the rest of us! Like Peter Burgess’ comment Peter Burgess Add a reply… Images
---------------------------------
David Fullbrook David Fullbrook 1st degree connection1st Energy & Climate | Transitions & Technology | Strategy | Circular Business 2h Values and norms. Sticky stuff. Change that and you can change the world. Unfortunately, it can take a long time to change. Time we may not have. Retailers and brands should take the lead, change the story, simply stop selling and start leasing by the week. Payments by mobile. Specify materials and designs for ease of recycling. Charity shops are already massively recirculating clothes across time and space. Key nodes piloting material flow loops in the circular economy. Like David Fullbrook’s comment · 1 Like 1 Like on David Fullbrook’s comment · 3 Replies 3 Replies on David Fullbrook’s comment
---------------------------------
Lis Dingjan Lis Dingjan 2nd degree connection2nd CX & Service Designer | Strategist | Environmentalist | Circular Design | International Dev | Front-End Dev 2h I'm skeptical of whether big fast fashion brands will actually change their business model significantly enough without mass consumer action (which is also difficult to achieve) or legislative pressure - do you think they might in the next few years? I'd love some insights into this. Like Lis Dingjan’s comment · 1 Like 1 Like on Lis Dingjan’s comment
---------------------------------
David Fullbrook David Fullbrook 1st degree connection1st Energy & Climate | Transitions & Technology | Strategy | Circular Business 1h Chicken and egg? Hard for consumers to demand something if it’s not an option? Forward thinking retailers could dip a toe in the water, launch a sub-brand or two built leasing clothes and hyping sustainability? Still, as we’ve seen in so many industries sustainability transitions move slowly when left to the market. Certainly, slower than we can now probably afford. Then again, perhaps consumers will self-organize to demonstrate for circular fashion? Clothes recycling bins in H&M and perhaps other fast fashion chains are the first step on the transition journey. Adidas, Nike and Patagonia are using more recycled materials. What that means for energy intensity and emissions is an open question. Like David Fullbrook’s comment · 2 Likes 2 Likes on David Fullbrook’s comment
---------------------------------
Lis Dingjan Lis Dingjan 2nd degree connection2nd CX & Service Designer | Strategist | Environmentalist | Circular Design | International Dev | Front-End Dev 1h Agreed. And I'd like to see some more data re that intensity and process. Business models also need changing. And recycling plastics - as they currently do - into a new form doesn't allow them to easily be recycled into another item of clothing/shoes again from there from my understanding of the current downcycling process in general. All the swimwear companies with this method tend to end up right back in landfill, though it does eliminate one round of virgin synthetics. The tech is slowly getting there - https://ambercycle.com/ is running tests on effectively recycling polymers infinitely. Like Lis Dingjan’s comment · 2 Likes 2 Likes on Lis Dingjan’s comment
---------------------------------
Helen Brain 🌍 Helen Brain 🌍 Strategist. Excited by the potential of business, individuals and community working together to improve society. 5h The gap between people’s knowledge and their behavior is what I find the most interesting, and challenging. Education on the problem clearly isn’t enough to drive change at the scale required, so totally agree we need to figure out the answer to making #ootd unacceptable. Maybe the new resell site from the Kardashians could be a surprise first step toward the answer??? Like Helen Brain 🌍’s comment · 2 Likes 2 Likes on Helen Brain 🌍’s comment · 2 Replies 2 Replies on Helen Brain 🌍’s comment
---------------------------------
Adrian Hopper Adrian Hopper 2nd degree connection2nd Founder at Creative Discipline 5h Helen Brain 🌍 One you may find of interest is Madeleine Shaw’s ‘Get your glow back’ podcast (episode 24) which has an interview with sustainability activist, Venetia Falconer focussing on fast fashion, what that means to her and how she broke the habit of #ootd https://podcasts.apple.com/si/podcast/slowing-down-fast-fashion-with-venetia-falconer/id1450163491?i=1000444571353 Thanks to Lindsay L. for originally pointing me in the direction of the podcast (edited) Like Adrian Hopper’s comment
---------------------------------
Helen Brain 🌍 Helen Brain 🌍 Strategist. Excited by the potential of business, individuals and community working together to improve society. 3h Adrian Hopper cool, thanks for sharing 😃 Like Helen Brain 🌍’s comment Harald Friedl Harald Friedl 2nd degree connection2nd CEO Circle Economy | Circular Activist | Instagram: harry.circular | Twitter: @friedlh 5h This is why I have committed this year to not wear anything new.. All of my outfit, including shoes, is second-hand. Like Harald Friedl’s comment · 17 Likes 17 Likes on Harald Friedl’s comment
---------------------------------
Lis Dingjan Lis Dingjan 2nd degree connection2nd CX & Service Designer | Strategist | Environmentalist | Circular Design | International Dev | Front-End Dev 2h I think younger people are key to this because a lot of this is being embedded from there. For a few quick wins - 1. Make thrift shops cool. Most are run by older charities or the likes and simply are not appealing to a lot of people. If we do these up a little and simplify significantly, we'll be able to attract a different generation to consider this as a norm. 2. Let's all have swap parties and make it fun. Teen birthdays could even include a swap event. 3. We all have a role to teach & learn buying less but buying better. Budget, save, create small wardrobes full of useable items that fit together and last for years. We also need to learn that ethically made clothes from sustainable materials (i.e. hemp & linen) are far more expensive. There's other things to address here like access, jobs, capitalism etc but it's worth learning from a young age and being a parent who exemplifies this. 4. Get influencers & celebrities to wear outfits over and over again to normalize this. 5. Encourage creativity & connection in different ways. Use the same outfit every day that month but with a twist. Get into art & design. Spend more time chatting with friends rather than shopping. 6. Turn off the commercial TV & style blogs! Like Lis Dingjan’s comment · 1 Like 1 Like on Lis Dingjan’s comment
---------------------------------
Dr Maria Caserio Dr Maria Caserio 2nd degree connection2nd Caserio Consulente 5h What about having community wardrobes.. somewhere where you can trade one garment for another. I also think quality of fabric is key. Like Dr Maria Caserio’s comment · 1 Reply 1 Comment on Dr Maria Caserio’s comment Virginia Cinquemani Virginia Cinquemani 2nd degree connection2nd 🦍 Empowering Sustainability Professionals | Green Gorilla Online Masterclass Launching Soon | Enquire Now ⬅️ 3h There are some swap sites, where people lend clothes to others... Like Virginia Cinquemani’s comment · 1 Like 1 Like on Virginia Cinquemani’s comment
---------------------------------
Nicolas Noak Nicolas Noak 2nd degree connection2nd Entrepreneurship Lecturer & PhD @ TU Berlin | Teaching the Startup Seminar 'Venture Campus' 32m To flip the stigma of values and norms associated with OOTD, we also need to adopt circular business models and promote second hand (or 3rd, 4th, 5th etc.) wearing as common practice - and also increase prices (and loans on the other end). Otherwise the profit-oriented mindset of many companies will not do anything against it. Rather the opposite. If things are too cheap, which is very much the case in fast fashion industry, businesses need vast amounts of quantities to secure their desired profits.…see more Like Nicolas Noak’s comment
---------------------------------
Gayle Cajee FRSA Gayle Cajee FRSA 2nd degree connection2nd Circular Economy & Sustainability Strategist & Consultant 2h What will it take to flip the stigma and make #OOTD socially unacceptable? Check out SwopItUp. The teen led antidote to fast fashion for #GenZ Like Gayle Cajee FRSA’S comment · 1 Like 1 Like on Gayle Cajee FRSA’S comment
---------------------------------
Natasha Stromberg Natasha Stromberg 2nd degree connection2nd Wellness Consultant. Bringing Natural Wellness into our lives. Open to opportunities in sustainability & conservation 6h Hi Mike - Arianna Huffington has been running a campaign in the States to encourage women to wear formal outfits more than once. Not from an environmental point of view but from the point of view that it takes up too much mental energy and $$$$ for women to keep constantly dressing in new clothes. I n the past I’ve also discussed with you phrases that M&S used when promoting the Holly Willoughby lines ‘Must Haves’. It’s irresponsible marketing. Instagram is a huge driver of fast fashion which is why I no longer use it. Like Natasha Stromberg’s comment
---------------------------------
Lionel EXPOSITO Lionel EXPOSITO Growth | Transformation | Innovation | Digital Enthusiast (open to opportunities) 31m Ceyla Ruypers Like Lionel EXPOSITO’S comment
---------------------------------
Ian W Cooper Ian W Cooper 2nd degree connection2nd Sustainable Packaging Development / Innovation Manager 6h In Space 1999, people only had one outfit to last the whole TV series.😊😊😊 The environmental impact of clothing was known, even then. Like Ian W Cooper’s comment · 1 Like 1 Like on Ian W Cooper’s comment