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Date: 2025-07-03 Page is: DBtxt003.php txt00017187

Corporate Purpose
All talk, little action

Business must act on a new corporate purpose ... Companies must realign incentives and define targets beyond profits

Burgess COMMENTARY
WOW ... I am underwhelmed. I would happily replace Jamie Dimon with Greta Thunberg when it comes to managing with 'purpose'. I have never been impressed by talk which is easy. I want to see actions that 'move the needle ... that is what management is all about. As Peter Drucker famously said 'you manage what you measure!' We measure profit and we manage it incredibly well. We don't measure climate issues in an effective way, nor social impact ... so it is no surprise that profit still dominates the investment scene. If you want to change the way the game is played ... change the way the game is scored. This should be part of the Green New Deal in the USA!
Peter Burgess

Jamie Dimon, the JPMorgan boss and Business Roundtable chairman, has been a leading advocate for a more sustainable and inclusive form of capitalism © Bloomberg ... REALLY !!!!! Raz Godelnik commented on this Mike Barry Mike Barry • 1st Sustainable Change Maker and former Director of Sustainable Business (Plan A) at Marks and Spencer 4h The US' Business Roundtable (and the collective $7 trillion pa turnover of its members) has taken a welcome step to broaden the purpose of business beyond shareholder returns to embrace the needs of customers, colleagues, communities and planet. But as the FT notes this will demand a significant change in how CEOs are rewarded and how corporate results are reported No alt text provided for this image Business must act on a new corporate purpose ft.com 61 9 Comments Like Comment Share Top Comments Peter Burgess Add a comment… Images now Peter BurgessStatus is online Peter Burgess You Founder/CEO at TrueValueMetrics.org developing True Value Impact Accounting WOW ... I am underwhelmed. I would happily replace Jamie Dimon with Greta Thunberg when it comes to managing with 'purpose'. I have never been impressed by talk which is easy. I want to see actions that 'move the needle ... that is what management is all about. As Peter Drucker famously said 'you manage what you measure!' We measure profit and we manage it incredibly well. We don't measure climate issues in an effective way, nor social impact ... so it is no surprise that profit still dominates the investment scene. If you want to change the way the game is played ... change the way the game is scored. This should be part of the Green New Deal in the USA! 12m Peter BurgessStatus is online Peter Burgess You Founder/CEO at TrueValueMetrics.org developing True Value Impact Accounting 3h Raz GodelnikStatus is reachable Raz Godelnik 1st degree connection1st Assistant Professor of Strategic Design & Management at Parsons School of Design FT is right that 'scepticism about such lofty declarations is in order' - without concrete & clear commitments it has very little value. One commitment or language that is missing is regarding the climate crisis - even not one word about that (how about climate emergency declaration? Could be as simple as that!). It's interesting to see that the FT doesn't mention this issue as well.. Unlike Raz Godelnik’s comment · 2 Likes 2 Likes on Raz Godelnik’s comment · 1 Reply 1 Comment on Raz Godelnik’s comment 50m Mike Barry Mike Barry 1st degree connection1st Sustainable Change Maker and former Director of Sustainable Business (Plan A) at Marks and Spencer Yes Raz environment felt underplayed. This manifesto needs to be backed by a detailed CEO Pledge - ‘We commit to do.....’ and demonstrate that we have done it Unlike Mike Barry’s comment · 2 Likes 2 Likes on Mike Barry’s comment 11m Brad ZarnettStatus is online Brad Zarnett 1st degree connection1st Sustainability Strategist / Blogger / Speaker Empty words. Like Brad Zarnett’s comment · 2 Replies 2 Replies on Brad Zarnett’s comment 7m Hans Lak 🇪🇺Status is online Hans Lak 🇪🇺 1st degree connection1st Change Maker in Social Media Sustainable Development Activator What if they get paid for impact not for profit? They can learn...can they? Like Hans Lak 🇪🇺’s comment 1m Brad ZarnettStatus is online Brad Zarnett 1st degree connection1st Sustainability Strategist / Blogger / Speaker Hans Lak 🇪🇺 I'm sure that they could learn but without some strong incentives, regulations and guidelines...I just see empty words by some of the planet's worst perpetrators of harm. Like Brad Zarnett’s comment · 1 Like 1 Like on Brad Zarnett’s comment 4h Hans Lak 🇪🇺Status is online Hans Lak 🇪🇺 1st degree connection1st Change Maker in Social Media Sustainable Development Activator Action speaks... did you see the manifesto? People&planet first? Will it be the new normal? Collaboration is key... Like Hans Lak 🇪🇺’s comment · 3 Likes 3 Likes on Hans Lak 🇪🇺’s comment 3h Diana LivingstoneStatus is online Diana Livingstone 1st degree connection1st Whole Systems Design; #AncientFutureRegenerativeGardens; #Vermiponics; Livingstone's Living Earth Topsoil Production Mike Barry such an important step for business to pay for its externalies...such as food tree planting #asiflifeonearthmatters Like Diana Livingstone’s comment · 1 Like 1 Like on Diana Livingstone’s comment 1h Rick Sykes BSc MSc PIEMA Rick Sykes BSc MSc PIEMA 2nd degree connection2nd Director I can’t read the FT article as it’s subscription only, but nevertheless the solution seems pretty simple to me; Environmental Policies need to become more specific and targeted, and senior leadership’s bonuses need to be linked to these sustainability KPIs. The increased senior focus will drive up the quality/meaningfulness of the KPIs, and the higher the quality of the KPIs, the better the businesses’ PR and share performances will be. Win-win. (edited) Like Rick Sykes BSc MSc PIEMA’S comment
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