Media
Mogul News Insights

Welcome to the first issue of Mogul News Insights. We announced Mogul News last week and the reaction we have had has been great, with over 40,000 people registered for early access already.

Burgess COMMENTARY

Peter Burgess

Gmail Peter Burgess 🗞️Mogul News Insights: Our first week together 1 message Rav Singh Sandhu Mon, Jul 16, 2018 at 5:50 AM Reply-To: us16-ff8531b2ab-535606e45c@conversation01.mailchimpapp.com To: peterbnyc@gmail.com Welcome to the first issue of Mogul News Insights. We announced Mogul News last week and the reaction we have had has been great, with over 40,000 people registered for early access already. There have been loads of questions and it is great to see so many people excited about Mogul News. Each week we will unpack a part of the Mogul News model and answer them here. You will also get a glimpse behind the scenes of what we’ve been up to, as well ways you can be more involved in our community. If you’d like to become an alpha tester of Mogul News, click here. We hope you have a great weekend. News is broken: Ads, Subscriptions and a better model 'Society doesn't need newspapers, it needs journalism' News has become increasingly devalued over recent years. Outlets have had to pivot to new models to monetise and keep the lights on. From banner and native ads to Facebook and aggregators, it seems that publications have switched models again and again, without actually pivoting toward their readers. Mogul News will be different. Clay Shirky, the author of Here Comes Everybody, wrote that the internet breaks things faster than it creates them. The internet has broken the traditional model of journalism and has yet to replace it with something that is sustainable. The old model has survived for a very long time, over 150 years. In 1833 Benjamin Day launched the New York Sun at the low cost of one penny. It quickly grew to 20,000 readers, much larger than any other newspaper at the time. But the money earned from selling the newspaper was not enough to support it. The rest was made up from advertising. He created the model which the newspaper would use for the next century and a half. Then came the internet and broke it. Newspapers were these large behemoths, with centralised newsroom employing hundreds of journalists, large print costs, and ad sales rooms looking to attract big brands to place commercials on its pages. But advertisers fled to where the eyeballs were, and hundreds of papers shut down. The survivors are still shuffling on, trying to adapt their old model to new realities. But it cannot last. The New York Times takes in $500m every year from adverts, roughly a third of its overall revenue, and it only posted profits f $4m. With advertising money declining year-on-year by over 5%, this is not a sustainable model. Other papers have doubled down on the advertising model. Metro and the Evening Standard in London are giving away their papers for free. They make their money from selling ad space, tempting commuters to become consumers. But that model is not going well either, with the Standard posting a £10m loss last year. So, ads obviously aren’t working, but can subscriptions... Read More What we've been up to... We were invited to speak at Creatives: Unblocked where we outlined our vision of Mogul News. I was joined by Christine Mohan, co-founder of Civil, Ben Livshits of Brave, and Alpesh Doshi, the founder of Fintricity, as I explained what makes Mogul News such a great product. It was an amazing event, and we got to spread our news and vision with some of the most exciting creatives working with blockchain. What we've enjoyed reading... Apple Look To Human Editors To Curate News Service Algorithms can't solve everything, according to Apple. They are hiring human editors to curate their top stories in Apple News, in another move away from an over-reliance on computing power to serve up news and media to customers... Read on The Wrap Ripple Trying To Get People To Use Cryptocurrencies Instead of people just speculating on the volatile cryptocurrency market, Ripple, the people behind XRP, are hoping to get people to use it for everyday transactions... Read on New York Times Vogue Feels Heat From Falling Aggregator Traffic The rise and fall of aggregators, like Facebook, has pushed Vogue away from reliance on them as a source of traffic. They are now trying to boost their content more organically... Read on Digiday We're hiring... Full Stack Developer Help us solve some really exciting and challenging problems as a developer at Mogul News... Apply Copyright © 2018 Mogul News, All rights reserved. You are a subscriber to a newsletter from The Market Mogul Our mailing address is: Mogul News 10 Finsbury Square London, England EC2A 1AJ United Kingdom Add us to your address book Want to change how you receive these emails? You can update your preferences or unsubscribe from this list.