Date: 2025-05-19 Page is: DBtxt003.php txt00012849
Reputation
The Reputation Institute
The Best 100 Companies for Reputation using the RepTrak system
Burgess COMMENTARY
Peter Burgess
The Global RepTrak® 100
The Global RepTrak® 100 is a study that Reputa)on Ins)tute conducts annually to measure the reputa)on of the world’s 100 most highly-regarded and familiar global companies in 15 countries.
Included firms must meet the following qualifica)ons:
1) Have a significant economic presence in the 15 largest economies
2) Have an above average reputa)on in its home country
3) Have global familiarity over 40%
It is the largest Global reputa)on study, with ~170,000 ra)ngs collected in Q1 2017.
Respondents are qualified at 2 )ers:
• Familiarity: Respondents must be “somewhat” or “very” familiar
• RepTrak® Pulse: Respondents must complete 75% of the pulse ra)ng
The results tell us:
• Which companies are best regarded by consumers
• What drives trust and support with consumers
• How the top companies are living up to public expecta)ons
Study components include:
• RepTrak® Pulse
• Dimensions of Reputa)on and Drivers of Reputa)on
• Suppor)ve Behaviors (willingness to trust or buy)
• Brand Expressiveness
• Data by Demographic Cuts