Burgess COMMENTARY
There is a concept of 'materiality' in accountancy and financial reporting. Using this criterion the efforts of Coca Cola and Pepsi are immaterial ... inconsequential ... in the bigger scheme of things. The amount of money they divert to doing good projects in the water space are tiny relative to the amounts of money that flows to their stockholders. This is why there needs to be accounting for impact on people and planet that is as rigorous as there is accounting for money and business profit. Peter Burgess ... http://TrueValueMetrics.org
Peter Burgess