Ideas
Nithyanand Gajendran

Tools to achieve Innovation / Growth & Sustenance

Burgess COMMENTARY

Peter Burgess

Tools to achieve Innovation / Growth & Sustenance

Innovation: In this fast changing world, products and services become obsolete faster than ever before. New product development and technological advancement are so critical, if not given due attention this can throw the company out of the market without any notice.

Growth: Stakeholders in an organization always wish to grow. Shareholders expect more returns, Employees want more Salary, Customers look forward for Better Product at least prices, and suppliers want more business at a higher profitability. Growth cannot be ignored in any Strategy formulation exercise.

Sustenance: Just focusing on the above two can give results, but if the same do not sustain, then the whole business efforts can drain down. Sustenance is very important hence should definitely need a better planning which needs to be an ongoing exercise.