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Date: 2024-11-12 Page is: DBtxt003.php txt00006112

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Corporate Social Responsibility CSR and Sustainable Development

Sustainability movement will fail unless it creates a compelling future vision | Guardian Sustainable Business

Burgess COMMENTARY

Peter Burgess

Corporate Social Responsibility CSR and Sustainable Development 19,223 members Member

Michelle Desilets

Sustainability movement will fail unless it creates a compelling future vision | Guardian Sustainable Business | Guardian Professional theguardian.com We will only create prosperity within planetary boundaries if we start to really believe it is possible, writes Jo... Like (2) Comment (4) Unfollow Reply Privately5 days ago


Comments Glenda O'Keefe, Abebe Tsegaye like this 4 comments


Christopher Ryan Christopher Christopher Ryan Director and educator

I disagree with the title of this. All of what the title disputes is in place. What is required is a financially viable accessibility for all to being sustainable; only then, will sustainability survive! Like Reply privately Flag as inappropriate 5 days ago


Andréia Marin Martins Andréia Marin Andréia Marin Martins President at Sustainable Development Institute - IDEST

Whilst those guys already changed their mindset, taken Sustainability as a requirement to make business, the majority of the enterprises, and the society, are just thinking about growth and profit at any cost, continuing with this hazard capitalist model. Unlike Reply privately Flag as inappropriate 4 days ago Peter Burgess likes this


Peter Burgess Peter Burgess Founder/CEO at TrueValueMetrics developing Multi Dimension Impact Accounting

It is a long time since I was a corporate CFO and engaged with issues of how to manage in the enterprise. One of the tools that is at the center of high performance management is the system of metrics. It is rarely talked about now because it is the norm for a good company to have impressive management information systems.

The sustainability community seems to be where corporate management was 50 years ago before the widespread deployment of corporate MIS. Nearly everyone I have spoken with on this subject seems to be of the view that metrics are not possible or practical in the sustainability segment.

I vehemently disagree. It may not be really simple, but it is possible. Furthermore it must be done using some thoughtful analysis of what is needed. Much of what is being done is not going to be of great use for a variety of reasons, one of which is the cost relative to the benefit ... but that is, in my view, because the best possible approaches are not being used.

Progress towards sustainability is a system problem ... and that needs a system solution. A well run corporate organization is a system, albeit smaller than the socio-economic system, but many of the tools (metrics) that are able to help with organizational performance can be modified to suit the system that is the broader society.

My work on this has resulted in what I call Multi Dimension Impact Accounting (MDIA). I am optimistic that a system of metrics something like this will change the way sustainability gets addressed

Peter Burgess - TrueValueMetrics Delete 4 days ago Andréia Marin Martins likes this


Joaquín Lanau Salamero Joaquín Joaquín Lanau Salamero Area Manager at Uponor

Great article Michelle. The key problem of sustainability movement is that is a good chapter but it is not a good story. At the moment we only can talk about prevention of disasters but it is imposible to make a full change till this bad situations happen. Now, for instance, companies are more interested in a future resources crisis than in changing the sort of making business. Thanks for sharing Like Reply privately Flag as inappropriate 23 hours ago Peter Burgess

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