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Top 100 CSR Companies by Reputation, 2013
Reputation Institute recently released its 2013 CSR RepTrak® 100 study, ranking 100 global companies by their CSR reputation --- based on a survey of 55,000 consumers worldwide.
| 2013 Rank |
Company |
2013 CSR RepTrak® |
| 1 |
Microsoft |
72.97 |
| 2 |
The Walt Disney Company |
72.83 |
| 3 |
Google |
72.71 |
| 4 |
BMW |
72.14 |
| 5 |
Daimler (Mercedes-Benz) |
70.65 |
| 6 |
Sony |
69.49 |
| 7 |
Intel |
69.32 |
| 8 |
Volkswagen |
69.29 |
| 9 |
Apple |
69.21 |
| 10 |
Nestlé |
69.00 |
| 11 |
LEGO Group |
68.77 |
| 12 |
Rolex |
68.45 |
| 13 |
Canon |
68.02 |
| 14 |
Kellogg Company |
67.90 |
| 15 |
Johnson & Johnson |
67.80 |
| 16 |
Colgate-Palmolive |
67.62 |
| 17 |
Danone |
67.25 |
| 18 |
IBM |
67.09 |
| 19 |
Philips Electronics |
67.03 |
| 20 |
Honda Motor |
67.03 |
| 21 |
Toyota |
66.96 |
| 22 |
Adidas Group |
66.90 |
| 23 |
Michelín |
66.75 |
| 24 |
L’Oréal |
66.66 |
| 25 |
Hewlett-Packard |
66.51 |
| 26 |
Samsung Electronics |
66.50 |
| 27 |
The Coca-Cola Company |
66.43 |
| 28 |
Amazon.com |
66.26 |
| 29 |
Procter & Gamble |
66.16 |
| 30 |
Ferrero |
66.15 |
| 31 |
Giorgio Armani Group |
66.14 |
| 32 |
Volvo Group |
66.13 |
| 33 |
Bridgestone |
65.98 |
| 34 |
Deutsche Lufthansa |
65.93 |
| 35 |
Electrolux |
65.91 |
| 36 |
Siemens |
65.86 |
| 37 |
IKEA |
65.84 |
| 38 |
Oracle |
65.72 |
| 39 |
Eli Lilly |
65.64 |
| 40 |
Marriott International |
65.60 |
| 41 |
SAS (Scandinavian Airlines) |
65.60 |
| 42 |
Goodyear |
65.55 |
| 43 |
3M |
65.54 |
| 44 |
Whirlpool |
65.43 |
| 45 |
General Electric |
65.42 |
| 46 |
FedEx |
65.33 |
| 47 |
Barilla |
65.30 |
| 48 |
Abbott Laboratories |
65.28 |
| 49 |
Kraft Foods |
65.26 |
| 50 |
Dell |
65.25 |
| 51 |
Singapore Airlines |
65.20 |
| 52 |
Cisco Systems |
65.20 |
| 53 |
Pirelli |
65.18 |
| 54 |
HJ Heinz |
64.95 |
| 55 |
Nintendo |
64.91 |
| 56 |
Heineken |
64.86 |
| 57 |
LG Corporation |
64.74 |
| 58 |
LVMH Group (Moët Hennessy-Louis Vuitton) |
64.69 |
| 59 |
Nokia |
64.65 |
| 60 |
Bayer |
64.59 |
| 61 |
Panasonic |
64.53 |
| 62 |
Roche |
64.51 |
| 63 |
General Mills |
64.50 |
| 64 |
Toshiba |
64.38 |
| 65 |
Unilever |
64.15 |
| 66 |
Marks & Spencer Group |
64.10 |
| 67 |
British Broadcasting Company (BBC) |
63.96 |
| 68 |
Diageo |
63.94 |
| 69 |
Nike |
63.90 |
| 70 |
Bristol-Myers Squibb |
63.81 |
| 71 |
Swatch Group |
63.77 |
| 72 |
Ford Motor |
63.76 |
| 73 |
Airbus |
63.69 |
| 74 |
Fujifilm |
63.68 |
| 75 |
Xerox |
63.50 |
| 76 |
UPS |
63.49 |
| 77 |
ACER |
63.35 |
| 78 |
Carlsberg Group |
63.31 |
| 79 |
DuPont |
63.09 |
| 80 |
eBay |
63.09 |
| 81 |
Hertz Global Holdings |
63.04 |
| 82 |
Starbucks Coffee Company |
62.97 |
| 83 |
Suzuki Motor |
62.96 |
| 84 |
Qantas Airways |
62.95 |
| 85 |
GlaxoSmithKline |
62.79 |
| 86 |
Boeing |
62.72 |
| 87 |
Sharp |
62.57 |
| 88 |
Peugeot-Citroen |
62.57 |
| 89 |
H&M |
62.46 |
| 90 |
Air France-KLM |
62.38 |
| 91 |
Lenovo Group |
62.23 |
| 92 |
Hitachi |
61.95 |
| 93 |
General Motors Company |
61.94 |
| 94 |
Pfizer |
61.77 |
| 95 |
Nissan Motor |
61.76 |
| 96 |
Fujitsu |
61.50 |
| 97 |
British Airways-Iberia (International Airlines Group) |
61.33 |
| 98 |
Zara (Inditex) |
61.16 |
| 99 |
PepsiCo |
61.04 |
| 100 |
Bacardi |
60.67 |
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