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Date: 2025-08-22 Page is: DBtxt003.php txt00005177

Initiatives
The B Team

The Plan B Kick-Off Live Event ... June 2013

Burgess COMMENTARY

Peter Burgess

The Plan B Kick-Off Live Event

The B Team, a global non-profit founded by Sir Richard Branson and Jochen Zeitz, revealed its starting line-up of business leaders 13th June 2013. They will work together to deliver a new way of doing business that prioritises people and planet alongside profit -- a 'Plan B' for businesses the world over. Visit www.bteam.org for more.

The leaders joining The B Team founders Sir Richard Branson and Jochen Zeitz are:

  • • Shari Arison, Owner, Arison Group
  • • Kathy Calvin, President and CEO, United Nations Foundation
  • • Arianna Huffington, Chair, President & Editor In Chief, The Huffington Post Media Group
  • • Mo Ibrahim, Founder, Celtel
  • • Guilherme Leal, Founder & Co-Chairman, Natura
  • • Strive Masiyiwa, Founder & Chairman, Econet Wireless
  • • Dr. Ngozi Okonjo-Iweala, Coordinating Minister for the Economy and Minister of Finance, Government of Nigeria
  • • François-Henri Pinault, CEO & Chairman, Kering
  • • Paul Polman, CEO, Unilever
  • • Ratan Tata, Chairman Emeritus, Tata Group
  • • Zhang Yue, Founder and Chairman, Broad Group
  • • Professor Muhammad Yunus, Chairman, Yunus Centre
  • • Dr. Gro Harlem Brundtland, Deputy Chair, The Elders (Honorary Leader)
  • • Mary Robinson, Secretary, The Elders and President, Mary Robinson Foundation -- Climate Justice (Honorary Leader)
In a live online broadcast to over 1000 hundred gatherings in more than 200 cities around the world, The B Team Leaders also issued a joint Declaration today (bteam.org/about/declaration), acknowledging key global problems such as growing inequality, unemployment and the unsustainable use of natural resources. The group commits to accelerating a movement of leaders around the world driven by a better way of doing business. Category Nonprofits & Activism
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