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Date: 2024-11-06 Page is: DBtxt003.php txt00004774

Environment
A report by WWF

Green Game Changers ... transforming business for the future

Burgess COMMENTARY
When I first read this, I was not sure what it meeant. It took me time to understand what WWF was trying to say:

“The more enlightened businesses are seeking long-term futureproofing by aiming to decouple business growth from increasing damage, produce allround zero negative impacts, or even generate restorative/net-positive social and environmental impacts. Others are going even further, to innovate into entirely new resilient ways of working”

Dax Lovegrove, head of business and industry, WWF-UK

My take from the report is that business is starting to think about the issues of people, place, planet and profit ... and some of these initiatives are quite bit. However, compared to the totality of business activity these initiatives still remain tiny.
Peter Burgess

Open the pdf of the Green Game Change Report for 2013

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