Burgess COMMENTARY
The thread:
Which schools are using Business Model Generation as a text book?
I'm interested to find out which schools are using BMG as a text and/or teaching with the BMC framework. I recently did a project with UC/Berkeley's Haas School, and am certain they are using it, but I'm not sure who else is. I would like to know not just which graduate MBA programs use it, but also which executive education, continuing ed, undergrad universities, or even high schools or trade schools might be.
Feel free to mention your own school, alma mater, or another you're familiar with using this book, or just point me to a more general source of information. Thanks in advance!
My comment in this thread is as follows:
I guess I need to read this book. My take on business education going back to the late 1960s was that the major business schools were only teaching about a half of what was needed, and in my view, this explains why we have such a terrible malaise in the early part of the 21st century.
In a world where science and technology has progressed in an amazing way over the past 50 years, and productivity is fantastic ... and where more youth are educated around the world than at any time in history ... and all we get from the media and my generation of leaders is that the global economy is in terrible shape ... something fundamental has been going very wrong.
Simply put ... we have a huge educational investment going on to improve the productivity and the money profit of enterprise ... but there is nothing to hold to account the decision makers that do well for their organization at the expense of larger society, whether the larger society is the former employee, the former employee's family, the local community, the nation, the planet.
I started out as an engineer, and migrated via economics to corporate accountancy. I know a lot about corporate profit dynamics. Seems to me that there should be as rigorous accounting and accountability of value flows in society as there are money flows in business.
So what should be taught if the student is looking to be the CFO of the planet. The job is vacant, and expertise to do the job is very much needed.
Peter Burgess
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