Peter Burgess Connections ... LinkedIn
Kathy Sandler

Kathy Sandler ... Helping publishers transition to digital workflow to create eBooks and apps ... Greater New York City Area ... Publishing

Burgess COMMENTARY

Peter Burgess

Kathy Sandler Helping publishers transition to digital workflow to create eBooks and apps Greater New York City AreaPublishing
Current Scholastic, Pace University
Previous Meredith, Sandler Techworks, Hearst Magazines
Education New York University - Leonard N. Stern School of Business
500+ connections
www.linkedin.com/in/ksandler/

ACTIVITY

Kathy Sandler is now connected to Peter Burgess, Founder/CEO at TrueValueMetrics 12 hours ago

Kathy Sandler is now connected to Karen Jache, Senior Sales Director at Cadmus Specialty Publications, A Division of Cenveo and Scott H. Flood, Co-founder Lakeland Ventures Development, LLC 1 day ago

Kathy Sandler In-App Purchase Revenue Hits Record High: Accounts For 76% Of U.S.... techcrunch.com Though it's well-known that many of today's mobile applications generate revenue through in-app purchases, a new report released today shows how powerful this money-making mechanism has become. Last January, just over half (53... Like (1) Comment Send a message Share 1 day ago Carol Moskot likes this

Kathy Sandler Amazon Acquires Social Reading Site Goodreads, Which Gives The Company A Social Advantage Over Apple http://lnkd.in/NjrKhF @techcrunch Like Comment Send a message Share 1 day ago Kathy Sandler is now connected to Mary Cullinane, Chief Content Officer and EVP of Corporate Affairs at Houghton Mifflin Harcourt 2 days ago John Sweeney endorsed the skills and expertise of Kathy Sandler Kathy is endorsed for E-Learning. Endorse Connections Like Comment 2 days ago Kathy Sandler via LinkedIn Mobile Chief Who Led Expansion at Hearst Will Step Down http://nyti.ms/XHUBdE Like Comment Send a message Share 3 days ago Kathy Sandler via LinkedIn Mobile Flipboard update lets you create and share your own digital magazine http://lnkd.in/M5WvRm Flipboard update lets you create and share your own digital magazine technologytell.com The Flipboard update to v2.0 lets you curate digital content based on similar topics to create and publish a digital magazine of that content. Like Comment Send a message Share 3 days ago Kathy Sandler via LinkedIn Mobile http://lnkd.in/79pugY Heard on the Web' Media Intelligence myemail.constantcontact.com Three Brands That Used Data to Transform Their Media Strategies We all know consumers have never been so digitally connected, generating a limitless amount of data as they click, search and scan throughout each day. So it's no... Like Comment Send a message Share 3 days ago Kathy Sandler via LinkedIn Mobile http://lnkd.in/UicYSk Google Creates Calculator to Show Value Advertising | Digital -... adage.com Google's head of mobile strategy Jason Spero has long said that mobile advertising has suffered from an 'attribution problem;' poor analytics have made it difficult to discern mobile's effectiveness, which in turn has made... Like Comment Send a message Share 3 days ago SEE MORE

BACKGROUND

SUMMARY

Industry leader with solid experience in management, workflow, and publishing technology for eBooks and iPad apps in the book and magazine industry. * Excel at bridging the gap between business needs and technology solutions • Publishing technology visionary, proposing seminars and developing classes to push the industry forward • Strong leader with demonstrated proficiency in managing and motivating others • Innovator in workflow for print and digital projects Opinions expressed are my own EXPERIENCE eBook Project Manager Scholastic April 2011 – Present (2 years) • Oversee project to launch and enhance Storia, an eReading app on PC, iPad, and Android • Manage eBook roll-outs and UI/Design enhancements for Scholastic Book Clubs and Scholastic Store Online • Mapped current process for eBook conversion and implemented suggestions for streamlining • Identified gaps in current eBook quality assurance workflow and improved process (Open)1 project Adjunct Faculty Pace University September 2010 – Present (2 years 7 months) On the side, I teach online courses at Pace University's Master's In Publishing Program. I teach: • Information Systems in Publishing - a course I developed and • eBooks: Business Model, Technology, and Workflow - a course I proposed and developed Project Manager Meredith November 2010 – April 2011 (6 months) • Worked as a full-time Consultant, helping to launch Fitness and Parents magazines to iPad and Android for Next Issue Media. (Open)1 project (Open)1 recommendation Doug Crichton Director, Mobile Engagement, Meredith Corp. Kathy stepped into a high-pressure, rapidly-evolving situation and handled it well, with aplomb, and independently. Her calming, reinforcing, and expert presence enabled meeting stiff deadlines that otherwise would likely have been unattainable. I...View Technology Consultant Sandler Techworks October 2009 – November 2010 (1 year 2 months) Helping small and large businesses with technology, workflow, management, and ROI. Recent engagements include: • Wrote Social Media Strategy for a home goods client of an advertising agency • Consulted with media company on Content Management and Centralization Strategy • Bolstered Web Presence for jewelry business to build brand awareness • Advised green business using Marketing Technologies to increase market share • Conducted workflow analysis for weekly print and online publisher and helping them implement a publishing system • Trained Art and Production staff in InDesign for a group of magazines switching from Quark • Produced catalog from database • Researched and evaluated vendors in Learning Management Systems (LMS), content creation, and social networking for e-learning project at Hearst Innovation • Trustee, Graphic Communications Scholarship, Award and Career Advancement Foundation • Co-Chair, IDEAlliance PRISM Image metadata specifications working group Associate Director, Process Group, IS Dept. Hearst Magazines November 2008 – October 2009 (1 year) • Worked with technology for Editorial, Art, Production, and Promotion Departments for all consumer magazines at Hearst - the largest consumer magazine publisher in the world, including Cosmopolitan, Good Housekeeping, Marie Claire, Redbook, and Esquire. • Managed Digital Media outsourcing projects, including e-mail campaigns, responding to customer feedback on mobile sites, reporting on web ad effectiveness and SEO metrics, and web ad trafficking and QA • Project Manager for initiative to tie billing/rights system to digital asset management system, including writing functional specifications for user interface • Participated in Business Process Improvement and Training groups to implement Best Practices from Quality initiatives, such as Agile, LEAN, and Six Sigma (Open)2 recommendations Ellen Payne Dir. of Editorial Operations at Hearst Magazines Kathy Sandler is a hard-working, focused, dedicated professional. She has the ability to understand complex systems and then...View Stephen Hart Digital Publishing at Adobe Systems Kathy has a great, friendly nature and the ability to ask the un-asked question that makes her an asset on any production...View Associate Director, Premedia Technologies, IS Dept. Hearst Magazines January 2004 – November 2008 (4 years 11 months) • Played a key role in creating strategic implementation plans for project to re-direct Art and Edit responsibilities, bring prepress in-house, and transition to InDesign, K4 publishing system, and a PDF workflow • Managed Premedia Technologies staff with projects such as XML workflows, Content Management, and Font Reserve • Devised Hearst ad specs and created Web site for advertisers Assistant Director, Publishing Technology Dept. Hearst Magazines February 2001 – January 2004 (3 years) • Assisted in setting technical direction and implementing cost-saving solutions • Responsible for cross-magazine and Hearst Corp. initiatives, including asset management, InScope, in-house prepress transition, QPS integration, digital ad standards for CTP conversion, and strategy for PubTech’s Support Web Site Manager of Training & IS, Publishing Technology Dept. Hearst Magazines March 1998 – February 2001 (3 years) • Assisted in managing 13-person Publishing Technology Department • Managed training staff for Editorial, Art, Production, and Promotion Depts. • Documented standards for magazine production (Open)1 recommendation Michael Moon Executive Coach, Innovation Catalyst, Market Maker Kathy brings a deep portfolio of knowledge and skills to any media-centric operations. She and I have participated in number of conferences, spanning 10+ years. She has mastered digital media and related business processes, including the more arcane...View Senior Prepress Project Manager, Prepress Department Hearst Magazines July 1995 – March 1998 (2 years 9 months) • Managed staff of 4 in creating magazine workflow efficiencies, training, and support • Supervised testing of hardware and software for evaluation (Open)1 recommendation John Visconti Help Desk Analyst at Richemont I worked both for and with Kathy at Hearst Magazines for 13 years. She has a in-depth knowledge of the publishing industry and its standards and practices. Kathy also has excellent project management skills, and wide-ranging experience with all the...View Training Manager, Prepress Department Hearst Magazines November 1992 – July 1995 (2 years 9 months) • Computerized and supported in-house color correction and workflow improvements • Introduced workflow study methodology and training standards • Trained and supported hundreds of staffers on Macintosh applications (Open)1 recommendation Hal Garstein Operations ∙ Procurement ∙ Project Management In 1991 while I was working at Redbook, Kathy managed the transition to desktop publishing at Hearst Magazines. Kathy's patience and calm professionalism resulted in a smooth and efficient transition during a stressful time. She was always...View PC Software Coordinator, Prepress Department Hearst Magazines September 1991 – November 1992 (1 year 3 months) • Helped set up and support desktop publishing systems • Provided publishing production technical support contact Electronic Production Supervisor, Electronic Production Dept. Hearst Magazines March 1989 – September 1991 (2 years 7 months) • Helped to evaluate computerized production systems for all Hearst magazines • Trained in XyWrite, set up LANs at Cosmo and Redbook, and configured Bestinfo Technical/Production Editor II American Psychological Association December 1986 – December 1988 (2 years 1 month) • Saved thousands of dollars by producing books via electronic means • Supervised production, edited, and solicited supplier bids for book projects • Supervised 5 freelance data editors for annual directory from on-line database • Used PageMaker on the PC to produce monthly newsletter Editorial/Production Assistant National Journal Magazine April 1984 – December 1986 (2 years 9 months) • Coordinated production flow via computer and trained editors on XyWrite • Compiled weekly and 6-month indexes on typesetter’s Atex system • Proofread magazine weekly and checked mechanicals EDUCATION New York University - Leonard N. Stern School of Business MBA, Information Systems 1990 – 1995 The George Washington University B.A. 1981 – 1984 CERTIFICATIONS eMediaPro Certification Cross-Media Publishing IDEAlliance 2010 – Present LEAN Six Sigma Yellow Belt Young & Rubicam 2009 – Present Certified Expert, InDesign CS/CS2 Adobe Leadership Training for Managers Dale Carnegie PROJECTS Scholastic Storia eReader(Link) April 2011 – Present Storia is an eReading app from Scholastic, which currently works on iPad, PC, and Android Tablet. Speaker: “Creating an eReader Edition,” Premedia Spectrum 2.1, Naples, FL January 2011 Parents Magazine iPad and Android Tablet(Link) November 2010 – April 2011 As Project Manager, helped launch Parents and Fitness magazines to iPad and Android for Next Issue Media at Meredith. Seybold Seminars(Link) September 1999 – February 2002 • Proposed and Chaired: Magazine Publishing Track, Seybold New York, February 2002 • Proposed and Chaired: Cost Savings Day, Seybold New York, February 2002 • Moderator: “Digital Asset Management: Making It Work,” Seybold Seminars, Boston, April 2001 • Proposed and Chaired: Return on Investment Track, Best Practices for Print Publishing Conference – Delivered Keynote, Seybold San Francisco,...more SKILLS & EXPERTISE Most endorsed for... 67Publishing 43Content Management 30Digital Media 21Digital Asset Management 18QuarkXPress 17Pre-press 17Online Publishing 16Magazines 10InDesign 9Books Kathy also knows about... 7Ebooks 3Digital Strategy 3E-Learning 2Management Consulting 2New Media 1IT Management 1Change Management 1XML 1Cross-functional Team... 1Team Leadership 1IT Strategy 1Business Process... Apps Digital Workflow Workflow Analysis See 22+ VOLUNTEER EXPERIENCE & CAUSES Secretary The Anderson School P.S. 334 President Women In Production 1997 – 1998 (1 year) Trustee Graphic Communications Scholarship, Award and Career Advancement Foundation 2010 – 2011 (1 year) Committee Member P3 Planning Committee, a network of IDEAlliance 2010 – 2011 (1 year) Co-Chair IDEAlliance PRISM Working Group for XML metadata standards for images 2009 – 2010 (1 year) Member NYC College of Technology, Department of Advertising Design and Graphic Arts, Advisory Commission 2008 – 2009 (1 year) Leadership Team Digital Distribution of Advertising for Publications 2005 Board Member Association for Graphic Communications 1999 – 2000 (1 year) Board Member American Business Press Production/Manufacturing Technology Committee 1998 – 2001 (3 years) Webmaster and Recording Secretary Digital Ad Lab, New York Chapter December 1998 – February 2001 (2 years 3 months) PUBLICATIONS Be a Production Hero without Breaking a Sweat(Link) InDesign Magazine June 2005 Avoid These 10 Sure Ways To Bust Your ROI: Rules to Live By When Investing in New Equipment or Technology(Link) Digital Output Magazine February 2002 Real-World ROI For CTP(Link) Folio: Magazine December 1, 2001 Preflighting eases desktop turbulence Folio: Magazine August 1, 1996 HONORS & AWARDS * Publishing's 40 Most Influential People, Folio: Magazine, 2001 RECOMMENDATIONS Received (6)Given (6) Peter, would you like to recommend Kathy? Recommend Kathy Project Manager Meredith Doug Crichton Director, Mobile Engagement, Meredith Corp. Kathy stepped into a high-pressure, rapidly-evolving situation and handled it well, with aplomb, and independently. Her calming, reinforcing, and expert presence enabled meeting stiff deadlines that otherwise would likely have been unattainable. I would definitely hire Kathy again. April 1, 2011, Doug was Kathy's client Associate Director, Process Group, IS Dept. Hearst Magazines Ellen Payne Dir. of Editorial Operations at Hearst Magazines Kathy Sandler is a hard-working, focused, dedicated professional. She has the ability to understand complex systems and then explain them to the lay person in simple language. She was a great trainer for our editorial teams in InDesign/InCopy/K4 & our DAM system. She was unmatched in her ability to troubleshoot publishing technology problems, not resting until she had...more December 17, 2009, Ellen managed Kathy indirectly at Hearst Magazines Stephen Hart Digital Publishing at Adobe Systems Kathy has a great, friendly nature and the ability to ask the un-asked question that makes her an asset on any production related project. She was a pleasure to have on my team. November 5, 2008, Stephen managed Kathy at Hearst Magazines Manager of Training & IS, Publishing Technology Dept. Hearst Magazines Michael Moon Executive Coach, Innovation Catalyst, Market Maker Kathy brings a deep portfolio of knowledge and skills to any media-centric operations. She and I have participated in number of conferences, spanning 10+ years. She has mastered digital media and related business processes, including the more arcane technologies of color management, digital asset masters, metadata, and database publishing. While I have not worked on her...more November 17, 2009, Michael was with another company when working with Kathy at Hearst Magazines Senior Prepress Project Manager, Prepress Department Hearst Magazines John Visconti Help Desk Analyst at Richemont I worked both for and with Kathy at Hearst Magazines for 13 years. She has a in-depth knowledge of the publishing industry and its standards and practices. Kathy also has excellent project management skills, and wide-ranging experience with all the major software packages used in the industry. She also has experience with workflow studies, software training and software...more December 14, 2009, John reported to Kathy at Hearst Magazines SEE MORE CONNECTIONSAll (500+)Shared (1)New (1) Kin Lam2nd Publishing Digital Development Connect1Jerry D'Elia2nd Independent Media Production Professional Connect1Andrea Baron2nd Publishing Operations Management, Adjunct Professor, Pace University Connect1Katerina Caterisano2nd Owner, Network Design and Communications Connect1Fred Raimondo2nd PV and Sustainability Sales and Management Consultant Connect3Stephen Hart2nd Digital Publishing at Adobe Systems Connect1Sean Keefe2nd Executive Director of Publishing Technology at Hearst Magazines Connect1Chris Drury2nd Director - Program Manager - Social Collaboration - Innovation Connect2Michael Patrissi2nd Technical Premedia Specialist at Hearst Magazines Connect1Mac Byrd2nd VP Marketing at Booyango Connect3