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Date: 2024-05-24 Page is: DBtxt003.php txt00003146

Metrics
Mew Metrics of Sustainable Business

Full program for the 2012 New Metrics of Sustainable Business Conference

COMMENTARY

Peter Burgess

Program ... Here is the full program for the 2012 New Metrics of Sustainable Business Conference. For more information on our esteemed panelists, visit the Speakers page.


DAY 1 - Thursday, September 27th 9.00am: Opening Remarks Where will sustainability differentiation come from going forward? And what metrics do smart, fast moving companies need to understand in order to be set up to drive ongoing competitive advantage? 9.15am: Beyond the Science to the Art of Economics Sacred Economics - Charles Eisenstein, Author As you begin to consider how to translate this event's leading-edge ideas into winning initiatives for your business, it is critical to first take a step back to ask: 'How do we define success, and is our definition optimized to serve us well today, let alone for the future?' Professor and author Charles Eisenstein kicks off our conversation with a look at how the meaning and measure of value in society are changing; provides insight into where the urge to quantify things comes from; and challenges us to think in new ways about the impact and opportunity surrounding the metrics we choose for managing business sustainably. 9.45am: Updating the Meaning and Measure of Value for the 21st Century Natural Logic - Gil Friend, President & CEO Sacred Economics - Charles Eisenstein, Author Business Alliance for Local Living Economies (BALLE) - Judy Wicks, Co-Founder B Lab - Bart Houlahan, Co-Founder As a global sustainability revolution continues to unfold at an ever-increasing pace, it is crucial to stay abreast of megatrends reshaping the way societies and businesses view the world. This panel of deep big-picture thinkers looks at how value is being redefined on a personal, organizational, community and national level today, and how this might impact business tomorrow. Since business metrics only matter in relation to goals, intentions and ultimately purpose, this conversation sets a high-level context for all following discussions. 10.30am: Networking Break 10.45am: New Horizons in Measuring the ROI of Sustainability Bloomberg - Michael Barry, Sustainability Manager Deloitte - Eric Hespenheide, Partner HDR - Christopher Behr, Principal Economist Natural Logic - Gil Friend, President & CEO Wharton School of the University of Pennsylvania - Witold Henisz, Deloitte & Touche Professor of Management in Honor of Russell E. Palmer, former Managing Director Cracking the code on the 'ROI of sustainability,' or even deciphering the very meaning of that phrase in various contexts, continues to be a challenge for many corporate leaders, investors and other stakeholders. Facing heightened shareholder concerns, whether due to a global economic crisis or general skepticism, how does one best demonstrate the value of investments in sustainability? What can a company hope for, as it transitions from measuring the ROI of individual projects (ex: energy efficiency) to capturing the return on a broader sustainability agenda? This panel discusses breakthrough research and modelling approaches that are proving useful in quantifying the impact of a range of sustainability efforts, including transparent disclosure, on the bottom line, stock prices, brand value, sales, risk reduction and employee value. 11:45am: Two Case Studies on Measuring ROI Jackson Family Wines - Robert Boller, VP Sustainability and Production Becker Underwood - Daniel Krohn, Global Sustainability Lead Trucost - James Salo, Senior Vice President Measuring the ROI of sustainability, especially when it comes to broad, multi-aspect sustainability campaigns, can be a daunting, multi-stakeholder and data-intensive task. Thankfully, there are many encouraging examples of successful implementation and documentation of positive-ROI win-win sustainability efforts. In this session we present two such case studies, focusing on specific methodologies and results. Participants share strategies used and lessons learned, and answer questions about challenges overcome along the way. 12.45pm: Lunch Break 1.45pm: Creating Shared Value and Measuring Impact in the Supply Chain Procter & Gamble - Woodrow Keown, Director of Global Sustainability Hewlett Packard - Ellen Jackowski, Global Citizenship Report Manager Jones Lang LaSalle - Michael Jordan, SVP Sustainability Strategy Fair Trade USA - Todd Stark, Chief Operating Officer The fundamental shift in strategic priorities that companies around the world, especially those with significant environmental and social impacts, are experiencing today is calling for a fresh look at supply chains. Leading multinational companies are seizing the opportunity to re-evaluate and reinvent their supply chains for minimum impact and maximum value. New metrics are introduced to track impacts in all parts of the value chain, helping to assess and manage the choice of supply chain partners. At the same time, reimagined or entirely new channels of value creation often appear as companies begin to serve previously unmet social and environmental needs. 2.45pm: Tools in Focus: Facilitating the Transition to a Superior Supply Chain Source 44 Jess Kraus, Co-Founder & CEO icix - Paul Touw, CEO 3.15pm: Networking Break 3.30pm: Updates in the Valuation of Ecosystem Services The Nature Conservancy - Michelle Lapinski, Director of Corporate Practices Dow Chemical - Mark Weick, Director of Sustainability Xerox - Diane O'Connor, VP Environment, Health, Safety and Sustainability A wave of initiatives aimed at valuing and conserving ecosystems services and biodiversity is building rapidly. Whether it is with the help of the Valuing Natural Capital Initiative, the Natural Capital Leadership Compact, the Natural Capital Declaration recently signed at Rio+20, or through smaller solo projects, many companies are starting to use metrics-based approaches in efforts to protect ecosystem services. This session shares details on a few such approaches and makes a business case for their application. 4.15pm: The Value of Human Capital Interface - Erin Meezan, VP Sustainability HIP Investor - Paul Herman, CEO If human capital is a company's greatest asset, then why does business-as-usual reflect it only as a liability? Great question, and not one that many corporate leaders are ready to answer confidently, especially in the United States or Europe. Hear how one visionary company is paving the way forward toward effective valuation of human capital. 4.45pm: Impact Investing and its Future Impact on Business Priorities HIP Investor - Paul Herman, CEO Domini Social Investments - Steve Lydenberg, Partner, Strategic Vision Campbell Soup Company - Jennifer Driscoll, VP Investor Relations SNW Asset Management - Eddie Bernhardt, Managing Director & Sr. Portfolio Manager As impact investing gains momentum within the global financial community, companies big and small are trying to understand and leverage this trend for their own purposes. How might impact investing enable new corporate sustainability initiatives by changing the way we measure ROI? Can companies use their own investment capacity to strengthen the credibility of their sustainability story? 5.30pm: Welcome Reception
DAY 2 - Friday, September 28th 9.00am: Opening Remarks 9.15am: Standardizing Sustainability Context Bill Baue - Corporate Sustainability Architect, Independent International Integrated Reporting Council (IIRC) - Lisa French, Head of External Relations (Americas) Center for Sustainable Organizations - Mark McElroy, Founder & Executive Director Global Reporting Initiative (GRI) - Mike Wallace, Director Global Initiative for Sustainability Ratings (GISR) - Mark Tulay, Program and Business Development Executive This session introduces the formal and growing embrace of the notion of sustainability context. Although sustainability context is mostly associated with reporting standards, it also has broad critical applications in management and performance. The session starts with a conceptual introduction, a motivation of the urgent need to understand and appreciate sustainability context, followed by a distinguished panel of leading global experts sharing the latest relevant developments through The Global Initiative for Sustainability Ratings (GISR), The Global Reporting Initiative (GRI), The International Integrated Reporting Council (IIRC), and The Sustainability Accounting Standards Board (SASB). This session provides plenty of time for discussion. 10.30am: Networking Break 10.45am: Identifying Materiality in Corporate Sustainability

Framework LLC - Aleksandra Dobkowski-Joy, Principal
BASF - Charlene Wall-Warren, Sustainability Lead North America
Bloomberg - Curtis Ravenel, Global Sustainability Head
In a world with tens or even hundreds of potential environmental, social and governance issues to consider, securing high-quality relevant sustainability data - for purposes of reporting, risk assessment or general management - can quickly turn into an overwhelming and resource-draining project all by itself. Therefore, identifying materiality is by necessity a fundamental and regular exercise in corporate sustainability. This panel discusses best practices in constructing materiality rankings.

11.30am: Happiness Surveys as a Key to Uncovering Material Drivers of Well-Being

The Personality and Well-Being Lab - Ryan Howell, Director
In a quest for reliable indicators of individual and organizational well-being, the last few years have seen a surge in research on happiness - its drivers, its relations to material possessions and money, and its impacts on health and work. An increasingly influential global group of economists, psychologists, marketers, designers and government officials are busy refining existing formulas for measuring and predicting happiness. Some leading countries and businesses already publish national happiness statistics in parallel to economic figures for a more complete assessment of prosperity. This presentation helps answer the question 'So what?' as you consider what goals to set and measures to adopt in your quest for a more sustainable business, and digs into the design of surveys used to produce happiness statistics, comparing traditional short-form surveys with longer ones studying multiple dimensions of happiness, with potential applications in any community or company. 12:00pm: Lunch Break 1.00pm: The Role of Leading vs. Lagging Indicators in Sustainability Planning MetaVu - Mark Serwinowski, President & Founder CRD Analytics - Michael Muyot, President & Founder Harvard University - Bob Pojasek, Professor of Environmental Science Independent Expert - Joe Wolfsberger, formerly VP EHS of Ingersoll Rand, Eaton and Baxter Healthcare Leading indicators of corporate operational performance can serve as a useful complement to more common results-based lagging indicators. Leading indicators, however, tend not to be applied in sustainability very much these days, arguably because sustainability teams often do not have much experience with them. This panel discusses the latest efforts to integrate leading indicators (both qualitative and quantitative) into the next-generation sustainability reporting standards and sustainable investing indices. 1.45pm: The CFO Agenda: Enabling CFOs to See Sustainability as Central to Core Strategy Jones Lang LaSalle - Lauralee Martin, CFO & COO How can sustainability managers get positive responses from their CFOs on a regular basis? What combination of factors will drive CFOs to understand and embrace the demands of a corporate sustainability journey? What can CFOs do to answer increasing investor pressures in favor of sustainability? These questions are commonly asked, yet too few companies seem to have satisfactory answers at this point. To help with this inevitable sustainability-driven CFO agenda, we are joined by a forward-thinking CFO who has been tackling these problems for years. 2.15pm: Incentivizing and Valuing Employee Engagement SAP - Jim Sullivan, VP Sustainability Management & Strategy REI - Kirk Myers, Corporate Social Responsibility Manager Pure Strategies - Robert Kerr, Co-Founder & Principal Walmart - Brittni Furrow, Senior Sustainability Manager Even the best and brightest corporate leaders might fail, if their employees aren't committed enough to drive a sustainability strategy forward. Embedding the right incentives across the whole organization, whether by adjusting employees' reward structures, implementing environmental accounting by department, or re-designing feedback loops, has been proven essential time and again. The case studies presented in this session share cutting-edge metrics-based innovation, top-down as well as bottom-up, in incentivizing new patterns of employee behavior. 3.15pm: Networking Break 3.45pm: Tools in Focus: The Evolving Landscape of Social Metrics PRé Consultants North America - J. Renée Morin, President Royal DSM - Jacobine Das Gupta, Corporate Sustainability Manager Over the last 20 years, methods have been developed to support product sustainability assessments, but with a focus on environmental impacts. Only minimal attention has been given to social impacts. Learn how several companies are working to harmonize an approach for evaluating the social impact on key groups involved along the value chain: employees, consumers, and communities. Hear from DSM how it has further defined social impact categories and has started its journey to integrate social impact evaluation into its business processes. 4.00pm: Tools in Focus: One Magic Number to Sum Up All Your Resource Inputs EnergyPoints - Ory Zik, Founder & CEO Energy Points brings to sustainability what Weight Watchers brought to nutrition: an intuitive, yet accurate ‘points’ system. It is based on algorithms that enable one-to-one comparison of resources such as electricity, fuel, materials, water and transportation, taking into account local factors such as emissions and water scarcity. The company's core competency is translating this complexity into a simple metric that enables optimal environmental decisions. 4.15pm: The Evolution of Sustainability Standards UL Environment - Libby Bernick, Vice President Timberland - Betsy Blaisdell, Manager of Environmental Stewardship EPEAT - Sarah O'Brien, Director of Marketing and Outreach CSRHub - Bahar Gidwani, Co-Founder & CEO It is not hard at all for a sustainability professional to get lost in a quickly expanding sea of proposals for sustainability standards, be they for purposes of reporting, certification, consumer outreach, or comparison across companies and industries. As we close New Metrics '12, we'll discuss where sustainability standards may be heading and why, and tackle the question, 'How should a business determine what relevant standards initiatives they should support and/or apply for?'

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