Burgess COMMENTARY

Peter Burgess

Webcast: Taking an Integrated Approach to Sustainability

August 24, 2010

According to a recent Economist report, “Companies understand the need to move sustainability reporting beyond a simple statement in their annual reports to a more detailed assessment of their operations. A fully integrated, companywide approach will be needed to realize the benefits of sustainability.”

The challenge is how to make it happen – and how to make your efforts pay off.

Join GreenBiz.com’s Marc Gunther in an upcoming webcast, “Taking an Integrated Approach to Sustainability,” to learn how you can go beyond the basics and build a strategy that drives returns and meets today’s growing demands for transparency and accountability.

In this webcast, you will learn:

• How an integrated approach to sustainability is the most effective pathway to improve profitability and how IT solutions can help

• How Lexmark International executes an integrated sustainability strategy across the enterprise to drive financial returns

• How SAP uses its own tools to monitor, measure and report on the company’s sustainability performance.

We encourage attendees with Twitter accounts to tweet your thoughts, opinions, and questions before and during the event. Please use the hashtag #EcoChat.

thumbnail [1x3]Moderator:

thumbnail [200x200]Marc Gunther, Senior Writer, GreenBiz.com; contributing editor, Fortune

Marc Gunther is a writer, speaker and consultant whose focus is business and sustainability. He is a senior writer at GreenBiz.com, a contributing editor at FORTUNE magazine, and a blogger at www.marcgunther.com. Marc has written FORTUNE cover stories about the greening of Wal-Mart, the Chinese electric car company BYD, and spirituality in the workplace. His book, “Faith and Fortune: How Compassionate Capitalism is Transforming American Business,” was published in 2004. A graduate of Yale, Marc lives in Bethesda, MD.

Panelists:

thumbnail [200x200]John D. Gagel, Sustainability Manager, Lexmark International, Inc.

John is the manager of sustainability, for Lexmark International, Inc. He is responsible for Lexmark’s global sustainability initiatives, and has more than 17 years of experience in the environmental, health and safety field. He has been with Lexmark for over 10 years and in his current position since May 2007. Prior to joining Lexmark, Gagel served as a consultant to many Fortune 500 companies on environmental, health and safety related issues. Gagel is certified in the comprehensive practice of industrial hygiene by the American Board of Industrial Hygiene (ABIH). He holds a bachelor’s degree in biology from the State University of New York (SUNY) College at Fredonia.

thumbnail [200x200]Daniel Schmid, Head of Sustainability Operations, SAP Daniel drives SAP's efforts to transform SAP into a role model for sustainability. Schmid joined SAP in 1997 and has held held various senior management positions within SAP Consulting in the Europe, Middle East and Africa. In mid-2008, Schmid took on the board-initiated project 'Sustainable SAP' which in 2009 was transformed into a line organization within the company. Schmid holds a degree in industrial engineering from the University of Kaiserslautern, Germany.