Burgess COMMENTARY

Peter Burgess

1stAccount HolderOpenLink Network Jim Rosenberg Chief, Digital Strategy at UNICEF New York, New YorkPublic Relations and Communications Previous World Bank Group, CGAP/ World Bank Group, XM Satellite Radio Education Columbia University 500+ connectionsSend a messageMore options Relationship Contact Info EnglishShow more Connected 9 months ago Background Summary A results-driven yet collaborative strategist and leader with a demonstrated record of high-impact, global and national engagement and thought leadership programs leveraging knowledge, digital media, traditional media, live events and one-to-one interactions in the fields of retail banking, mobile telecom, and international development. Skilled at integrating multimedia and social media with legacy communications. Award-winning public radio journalist for NPR affiliate WAMU-FM, Marketplace Radio, and Australian Broadcasting. Master’s in digital & broadcast from Columbia University Graduate School of Journalism. AREAS OF EXPERTISE Communications strategy and issue management. Crisis communications, rapid response, influencer outreach and engagement. Stakeholder relations with private sector, governments, activists, bloggers, and journalists. Digital media. Advocating and implementing digital strategy in legacy organizations. Conceptualizing and executing global campaigns. Skilled and able to mentor others. Able to adapt and implement new trends, as well as advise leadership on the suitability of such trends in the operational context. Event/speaker thought leadership. Obtaining high profile speaking engagements for leadership at global events. Event management and strategy. High impact speechwriting, talking points and presentations. Staffing and resource management. Project and budget management, grant writing and reporting, leading and mentoring direct reports as well as virtual teams, skilled at navigating a global matrix organization. Digital Diplomacy and Development | Jim Rosenberg Oct 2013 Digital Diplomacy and Development | Jim Rosenberg Oct 2013 Experience UNICEFChief, Digital Strategy UNICEF December 2013 – Present (1 month)Greater New York City Area Leading the team responsible for UNICEF's digital communications, including multimedia, social media and multi-platform web. World Bank GroupHead of Online Communications and Social Media World Bank Group September 2010 – December 2013 (3 years 4 months)Washington D.C. Metro Area Established the World Bank's social media strategy and approach; led the team responsible for the World Bank's global digital communications (web, social media, and content marketing) in Arabic, Chinese, English, French, Russian and Spanish. Conceptualized and executed the World Bank’s first global social media campaigns on topics such as gender equality and food security (2011) and ending extreme poverty (2012-2013), across multiple platforms, languages, working with partners across the public and private sectors, as well the UN system. Responsible for online reputation and social media presence of organization’s leadership (C-level management). Coordinated editorial, content issues and messaging with 80+ staff across the enterprise, including influencer outreach, crisis communications and global campaigns. Conceptualized and created the Bank's global social media presence on key platforms in corporate languages. Established enterprise relationships with key digital platforms including Facebook, Linkedin, Tumblr, Twitter, and Sina Weibo. Through live online events & digital storytelling using data and infographics, oversaw growth of 82% in Facebook audience in English and average of 45% growth in Arabic, French, Spanish; 201% for @worldbank and 513% for @albankaldawli in fiscal year 2012. Designed and implemented the World Bank's global social media monitoring and response program, embedding digital elements into traditional communications workstreams including media releases and issue management efforts. Established staff training and procedures for rapid response, campaigns, governance and standards; chaired an enterprise-wide Social Media Working Group. Speaker and lecturer at conferences, workshops, and courses around the use of social media for content marketing, crisis response, influencer outreach. (Open)1 honor or award CGAP/ World Bank GroupCommunications Lead, CGAP Mobile Money (Technology) Program CGAP/ World Bank Group March 2007 – September 2010 (3 years 7 months) (Open)3 honors and awards XM Satellite RadioProducer, The Bob Edwards Show XM Satellite Radio September 2005 – February 2007 (1 year 6 months) The World BankMultimedia/Web Editor The World Bank March 2004 – September 2005 (1 year 7 months) (Open)1 honor or award Business/Technology Reporter WAMU-FM and Marketplace Radio July 2000 – March 2004 (3 years 9 months) (Open)2 honors and awards Australian Broadcasting CorporationRadio Producer Australian Broadcasting Corporation December 1997 – July 2000 (2 years 8 months) Freelance Editor Newsworks.com August 1997 – November 1997 (4 months) Columbia University Dupont Center for Broadcast JournalismResearcher Columbia University Dupont Center for Broadcast Journalism September 1996 – August 1997 (1 year) Volunteer Experience & Causes Member, Alumni Board Columbia University Graduate School of Journalism April 2011Education Organizations Alpha Sigma Nu Chapter President 1994 – 1995 Honors & Awards Team Award, External Affairs | MDG Summit Social Media Campaign World Bank November 2010 Spot Award | Management of “Next Generation Access to Finance” event with IFC and Visa World Bank September 2007 Spot Award | Management of “Regulating Branchless Banking” regulator training event with DFID World Bank March 2008 Spot Award | Content strategy and management of cgap.org migration World Bank May 2008 Spot Award | South Asia Web management and cross support in the aftermath of the Asian tsunami The World Bank March 2005 Bronze WorldMedal New York Festivals 2002 Rock Creek Park After Dark Radio Feature Bronze WorldMedal New York Festivals 2002 Coverage of Sept. 11th in Washington DC Additional Honors & Awards World Bank Group •External Affairs - MDG Social Media Campaign, 2010 •CGAP - Spot Award | Management of “Next Generation Access to Finance” event with IFC and Visa, 2007 •CGAP - Spot Award | Management of “Regulating Branchless Banking” regulator training event with DFID, 2008 •CGAP - Spot Award | Content strategy and management of cgap.org migration, 2008 •World Bank South Asia External Affairs Spot Award | Web management and cross support in the aftermath of the Asian tsunami, 2005 Radio •New York Festivals Bronze WorldMedal 2002 | Rock Creek Park After Dark •New York Festivals Bronze WorldMedal 2002 | Sept. 11th in Washington •Associated Press 2001 Best Specialty Reporting | “First Tuesday” venture capital organization news feature •Achievement In Radio 2001 Best Long Form Interview | Durey Felton, curator of the Vietnam Veterans’ Memorial Languages English Native or bilingual proficiency Spanish Professional working proficiency Skills & Expertise Most endorsed for... 99+Social Media 62Crisis Communications 52Strategic Communications 45Blogging 26Corporate Communications 26Speech Writing 26Strategy 21Public Relations 21Public Speaking 15Event Management Jim also knows about... 13Program Management 13French 12Digital Marketing 11Community Development 10Social Media Marketing 8International... 8Editing 7Thought Leadership 5Communications Strategy 5International Relations 5Journalism 5Digital Media 4Message Development 4Strategic Planning 4Stakeholder Management See 19+ Publications The Role of Mobile Operators in Expanding Access to Finance(Link) CGAP Brief May 2009 Mobile phones may have a huge role to play in expanding access to finance. But does the company that operates the mobile network need to actually provide financial services? Or should others offer financial services, with the mobile operator merely providing the underlying wireless connectivity? The fact that mobile phones can be used as transactional devices doesn’t necessarily mean that the...more 2 authors Jim Rosenberg Jim Rosenberg Chief, Digital Strategy at UNICEF No photo Ignacio Mas Education Columbia University Columbia University MS, Journalism 1996 – 1997 Universidad de Sevilla Universidad de Sevilla Literature 1995 – 1996 Activities and Societies: Rotary International Ambassadorial Scholar Loyola Marymount University Loyola Marymount University BA, English and Spanish 1991 – 1995 (Open)1 organization Additional Info Advice for Contacting Jim I accept InMail messages for networking or requests - however I only *connect* to people on LinkedIn who I've actually met or interacted with. Recommendations Peter, would you like to recommend Jim? Recommend Jim ConnectionsShared (29) Jeanette ThomasJeanette Thomas1st CEO at Developing Stories Scott BalesScott Bales1st Innovator, Entrepreneur, Author, Speaker - The Digital Consumer Shift Kevin DayKevin Day1st CEO, Director at Riskebiz Capital Management Lauren BraniffLauren Braniff1st Managing Editor, Microfinance Gateway at CGAP/World Bank Oleg PetrovOleg Petrov1st Program Coordinator (Senior Program Officer) at World Bank Vikash KumarVikash Kumar1st Entrepreneur, Business Development Specialist –BoP, Consultant-Microfinance & New Media and Photographer Giles C. CharlestonGiles C. Charleston1st Managing Director/Principal Consultant at AvanGarde Consulting - a Sinerji-owned company. Graham WrightGraham Wright1st Group Managing Director at MicroSave - a leading technical service provider to financial institutions in Asia & Africa Adrian GonzalezAdrian Gonzalez1st Senior Economist at The World Bank Group Tamara CookTamara Cook1st Program Officer, Financial Services for the Poor, Bill & Melinda Gates Foundation PreviousNext Groups @ColumbiaJrn Social Media Weekend 2011 @ColumbiaJrn Social Media Weekend 2011 Join Bankers Alliance for the Mobile Arena Bankers Alliance for the Mobile Arena Join Banking and Finance Technologies Banking and Finance Technologies Join Bill & Melinda Gates Foundation Digital & Audience Convening Bill & Melinda Gates Foundation Digital & Audience Convening Join CGAP's Branchless Banking and Digital Financial Services CGAP's Branchless Banking and Digital Financial Services Join CGAP, Consultative Group to Assist the Poor CGAP, Consultative Group to Assist the Poor Join China Business China Business Join China Social Media Group [www.resonancechina.com] China Social Media Group [www.resonancechina.com] Join China Trade Group China Trade Group Join Columbia Alumni Association Network Columbia Alumni Association Network Join Columbia Journalism Alumni Columbia Journalism Alumni Join Columbia University Club of Washington DC Columbia University Club of Washington DC Join Corporate Social Media FTW! 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