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Date: 2025-07-01 Page is: DBtxt001.php txt00001374

Society and Economy
Urban farming and aquaponics

VIDEO IBM engages with Milwaukee in its Smarter Cities Challenge to develop urban framing and aquaponics

COMMENTARY
I am of two minds about this video. On one side is the idea that it is good that IBM is engaged in something like aquaponics, and on the other side is the idea that this is merely an example of CSR whitewash, with really nothing of substance associated with the IBM initiative.

This is a comment I made in a Google+ thread:

My take on why IBM is doing this is simple. It all sounds impressive, but is there really much of a commitment from IBM?. Clearly folks are happy to be able to say that IBM is involved, but my impression is that IBM is getting a huge amount of PR and it is costing IBM next to nothing. CSR ought to be important part of the mainstream business, but is usually nothing more than a tiny speck of good in a mountain of mainstream profit that may or may not have any social value.
I want to see corporate organizations engaged in this manner, but I do not think there will be much traction until there are substantial changes in the way the corporate world is held accountable for their performance. At the moment the only metrics that matter are the profit performance and the yield that a stockholders gets from the investment in the company. This is not a system that is ever going to produce the sort of behavior that will imrpove society, it will only get behavior that improves profit ... everything else is irrelevant.
Peter Burgess

Smarter Cities Challenge Milwaukee (full version).mp4

Uploaded by citizenIBM on Jul 21, 2011

IBM Smarter Cities Challenge team works with the City of Milwaukee on issues surrounding urban agriculture and aquaponics.


The text being discussed is available at http://youtu.be/1w9w8j1vHB8
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