Date: 2024-04-29 Page is: DBtxt003.php txt00017858
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Personal Branding
Powerful Leaders Scorecard ... results for TPB
Peter Burgess
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Date: 2024-04-29 Page is: DBtxt003.php txt00017858 | |||||||||
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Burgess COMMENTARY Peter Burgess | |||||||||
| Thank you for taking the Powerful Leaders Scorecard Your full report has been emailed to peterbnyc@gmail.com. Your overall score looks at your personal brand as a whole based on the 7 core components of powerful personal brands A score above 80% is high, above 45% is moderate and below 45% is low. Additionally, I’ve scored your answers against each of the 7 criteria so you can see where to focus your energy and efforts. Similar to the overall score, a score above 80% is high, above 45% is moderate and below 45% is low. low medium high OVERALL SCORE: 73% BOOK A CALL TO DISCUSS YOUR RESULTS Clarity ... 100% Clarity looks at your big picture. Your vision, mission and values. Powerful personal brands are very purposeful, they are on a mission to achieve a goal and both they, and their tribe know exactly what this it. How to improve your score Well done, a high score in Clarity means you have a really strong understanding of your vision, your mission and your values. Make sure you’re communicating this clear, people follow you because they believe what you believe. Your Score 100% Credibility ... 100% Credibility is focused on your niche. To have a powerful brand we want to be working on the thing we love and we’re best at. We also want to be clear on what makes us unique and what establishes us an authority in our niche. How to improve your score Fantastic, you are clear on your niche, your unique qualities and are seen as an authority in your niche. Make sure your profiles and content reflect this, you may be sure on this but are the people who follow you! Your Score 100% Customer ... 60% All Powerful Brands are centred around their target customer. Who do you serve? Where are they? What are their dreams and desires? What are they struggling with? This is a crucial part of building you brand and especially crucial if you’re also building a business. How to improve your score You are pretty clear on who your audience are but perhaps aren’t positioned in the best place to attract them. Spend some time understanding their pain points and make sure your content and brand reflects this. Your Score 60% Communication ... 75% Many people THINK they can communicate what they do however when asked tell you a long, confused sentence which adds up to nothing. A confused mind always says no so we need to work hard to ensure we’re always getting a YES. We only have a few seconds to grab attention online, so let’s make sure we’re using those seconds effectively. How to improve your score You’re doing pretty well here, but maybe a bit more work would help you out. I have a great video to help make sure your taglines and social media profiles are as clear as possible, I can send this over if you’d like! Make sure your profiles are all aligned so no matter where people find you, they know exactly what your about Your Score 75% Content & Channels ... 67% Quality varied content which solves problems for your target audience is crucial to a powerful brand. Alongside this, we need to make sure we have a strong presence on at least one platform which enables us to connect with out target audience. How to improve your score You’re doing well, you’re creating some content and have a good plan as well as a good presence on social media. Make sure you’re planning ahead and always have a long list of ideas to make sure you don’t lose momentum. Your Score 67% Connect ... 25% Connect looks at building your tribe, how are we going to ensure we are serving our followers in the best possible way. It’s important our followers can connect with us on a deeper level then just following us. How to improve your score This is an important place for you, once you’re confident your communication is clear and your content is on point, spend some time getting these areas set up. Start with a simple lead magnet which helps your target audience, you don’t want to miss any opportunities! Your Score 25% Collateral ... 75% The final component of Powerful Brands looks at the ‘tangible’ aspects of branding. Style guides, logos, websites, photos, all of the thing which turn you into a ‘brand’. How to improve your score You have some quality collateral but could do with a bit more. It’s worth getting this right so reach out to someone who can support you. I have a great team who can help you here so let me know if you’d like to chat! Your Score 75% BOOK A CALL TO DISCUSS YOUR RESULTS Share with your Friends SHARES Invite your friends to take the scorecard! “I discovered my personal brand score using this scorecard” So what's next? As you’re aware, your personal brand is integral to your success. Now you’ve got your score you can work out where to invest your time first. I’d love to support you on your journey, so please book in a free 30 minute strategy call using the link below. On the call we’ll start by looking at your scores, identify your goals and then put these into a plan of action. BOOK A CALL TO DISCUSS YOUR RESULTS | |||||||||