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Luis Caicedo

Luis Caicedo ... Graphic Designer at Best Buddies International ... Bayville, New Jersey ... Marketing and Advertising

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Peter Burgess

1st Luis Caicedo Graphic Designer at Best Buddies International Bayville, New JerseyMarketing and Advertising Current BBI Previous Freelance Art & Photography, The Creative Group, Cotton Images (CI) Education Ai Miami International University of Art & Design 51 connectionsSend a messageSuggest connectionsMore options Relationship Contact Info Connected 28 seconds ago Background Summary My specialization and experience are focused in art & design and continually extend into strategic marketing and advertising for brands. I enjoy the creative process and the spark of great ideas to be translated into great messages, campaigns and products that enhance brand value. Throughout my countless hours working with art & copy, I find that beyond all else, top ideas, brands and individuals set the stage for top results. Experience Sr Graphic Designer BBI August 2007 – Present (6 years 5 months) Translate subject matter into concrete designs and templates for newsletters, collateral, and ads in each media channel. Effectively contributed to BBI’s brand development, positioning and brand guidelines. Successfully provided expert creative support to head quarter employees and field offices. Effectively directed external design teams, freelance designers, consultants, interns, and vendors to meet project requirements. Managed the successful hiring and supervision of internship candidates and a Jr. Graphic Designer. Key Achievements: • Consistently recognized for contributions and successful creation & production of print, OOH and online ads. • Provided creative layouts and assets for million-dollar corporate sponsorship proposals, charitable events and advertising under tight deadlines. • Established trusting relationships with artists, photographers, design teams, vendors, consultants, and key luxury brands. Luis Caicedo Luis Caicedo Visual Artist & photographer Freelance Art & Photography 2006 – 2013 (7 years) (Open)1 honor or award The Creative GroupFreelance Graphic Designer The Creative Group September 2005 – July 2007 (1 year 11 months)Miami, FL Freelance Graphic Design for top brands. Collaborated in creating advertising and promotional collateral. Aided in company efforts to maximize client satisfaction by expertly communicating creative concepts, setting expectations and achieving results. Effectively coordinated with designers and production team to design and produce high quality collateral. • Participated in the company initiative to effectively streamline staff training materials and manuals for newly hired staff, freelance designers and outside vendors. • Printing and Pre-press experience increased operational effectiveness. • Effectively maintained positive relationships with customers that increased return business and referrals. Graphic Artist Cotton Images (CI) March 2006 – May 2007 (1 year 3 months)Miami FL Successfully managed graphic design creative and direction within CI’s Art Department. Worked closely with clients to conceive designs, adhere to brand preferences and requirements, and consistently meet deadlines. Fostered teamwork and a cooperative effort within a workflow of external agencies, creative teams, illustrators, and vendors. Key Achievements: • Consistently depended on to provide creative for comprehensive client reviews and approvals to effectively meet deadlines. • Aided in the enhancement of the art-proofing system to increase the quality of creative, production and customer satisfaction. • Fostered trusting relationships with artists, design teams, vendors, and clients Graphic artist McClee Express - Miami Beach 2005 – 2006 (1 year) Collaborated in creating advertising and promotional collateral. Aided in company efforts to maximize client satisfaction by expertly communicating creative concepts, setting expectations and achieving results. Effectively coordinated with designers and production team to design and produce high quality collateral. • Participated in the company initiative to effectively streamline staff training materials and manuals for newly hired staff, freelance designers and outside vendors. • Printing and Pre-press experience increased operational effectiveness. • Effectively maintained positive relationships with customers that increased return business and referrals. Honors & Awards ADDY Awards ADDY Awards - Miami May 2006 Ad Creative Miami, Florida, May, 2006 ADDY Awards ad featured in the 2006 Addys ad Catalog Emergence Art Ocean Drive Magazine, Majestic Properties & Hipnotiq September 2004 Selected works for ‘Emergence’ an Art Exhibit Presented by Ocean Drive Magazine, Majestic Properties & Hipnotiq Congressional Institute Recognition Congressional Institute, Washington, D.C. June 2006 The winning artwork was recognized both in my district and at the annual awards ceremony in Washington, DC. It was displayed there for one year at the U.S. Capitol. The Congressional Institute sponsors a nationwide visual art competition to recognize talent in the nation and in each congressional district. Skills & Expertise Most endorsed for... 6Graphics 4Graphic Design 2Integrated Marketing 1Typography 1Corporate Identity 1Art Direction Offset Printing Digital Media Digital Imaging Digital Illustration Luis also knows about... Book Illustration Advertising Adobe Creative Suite Adobe Acrobat Magazine Layout Design Newsprint Billboards HTML 5 Languages English Native or bilingual proficiency Spanish Native or bilingual proficiency Education Ai Miami International University of Art & Design BA, Graphic Design 2003 – 2006 Activities and Societies: Delta Epsilon Iota (National Honor Society, Miami Chapter), Design Honors, ADDY Awards ad design (Open)1 honor or award Ocean County Vocational-Technical School Technical Certificate, Commercial Art & Printing, NA 1994 – 1996 Additional Info Interests Photography, code, entrepreneurship, reading, wellness & health Personal Details Birthday September 20 Advice for Contacting Luis Consulting & freelance Recommendations Peter, would you like to recommend Luis? Recommend Luis Groups AIGA | the professional association for design AIGA | the professional association for design Join CLIO Awards CLIO Awards Join Delta Epsilon Iota Academic Honor Society Delta Epsilon Iota Academic Honor Society Join Fans of Mashable Fans of Mashable Join Miami Ad School's Bootcamp for Account Planners Miami Ad School's Bootcamp for Account Planners Join