The Truth About Social Responsibility

Burgess COMMENTARY
Tiago ... I am interested in this stuff ... but who else is?

I took a friend to a mall in the USA the other day and while she was exploring the purchase possibilities, I spent some time talking to the staff about the various value chain issues that were on my mind, and the efforts of some of the big brands to associate themselves with responsible manufacturing and all the rest.

Bottom line ... none of the retail staff I talked to had any idea about the supply chain issues, nor the efforts of some of the big brands (like Nike, for example) to have some connection with a sustainable society.

There is a huge amount of work to be done ... and to be kind ... the corporate world has not yet stepped up to the plate. They are still in a mindset that everything is OK as long as the profits grow and the stock prices increase. The fact that people, place and planet are going down the tubes in the process is of little or no concern. This is not a good situation.

Peter Burgess TrueValueMetrics
Peter Burgess

The Truth About Social Responsibility