Banking and Finance
Using Big Data ... for the benefit of banks

Identify and analyze the right data to optimize one-to-one marketing and increase customer value

Burgess COMMENTARY

Peter Burgess

Identify and analyze the right data to optimize one-to-one marketing and increase customer value Douglas Bowman, PhD Professor of Marketing Emory Marketing Analytics Center David Schweidel, PhD Associate Professor of Marketing Emory Marketing Analytics Center Thomas Johnston SVP, Client Analytics Key Bank Bret Skousen Executive Vice President of Marketing and Public Relations MoneyDeskTop Banks have a tremendous opportunity to utilize customer analytics to engage with customers on an individual basis, improve marketing, and mitigate risk. The Customer Insights and Analytics Summit will focus in on winning strategies banks can employ to optimize the value of every customer. Get a 360 degree view of your customers: Keep customers happy, personalize service, understand their behavior Enhance marketing data analysis: Improve segmentation and targeting to maximize customer value Improve data integration: assimilate multiple silos of customer data to enhance accuracy and consistency Better understand customer risk: Identify new customer data that will improve risk modeling, minimize loan defaults and predict fraud Turn compliance into a competitive advance: strategies Use customer data to build trust, increase transparency and maximize loyalty At the Customer Insights and Analytics Summit you’ll meet the leading marketing and technology executives from banks and credit unions as well as industry experts and leading technology and solutions providers. Click here to reserve your copy of the brochure Hear what our speakers have to say: How clients engage with their bank has certainly changed. Therefore, as marketers we must change as well. We must look beyond the same way we have always done things and move to a more sophisticated way of reaching our clients and prospects. The data and analytics is there, but do we have the roadmap to leverage these new insights? Matthew Wilcox, Zions Bank The financial services industry is on the cusp of a major step change when it comes to analytics. With the emergence of new channels and new sources of data, the ability to do accurate, precise and real-time analytics has increased immensely. These are exciting times in the industry. It will be interesting to see how the industry embraces these changes and how the current set of regulations keep up with these changes Dipanjan Das, Capital One The opportunities to leverage expanded data sets for improved financial marketing results are greater than at any time in the past. The key, however, will be to master the use of data already at a banker's fingertips more effectively across channels before jumping into more unchartered waters Jim Marous, New Control Customers have indicated that they are willing to provide more private information for more personalized service, higher security against identity theft and greater simplicity in managing their finances. If you are collecting this additional info, then are you also leveraging it properly to achieve the results customers seek while furthering the goals of your financial institution? Denis Kelly, IDCuffs.com For our credit union analytics it is not about loosely identifying selling opportunities, then spamming a select client base. Rather it is about understanding an individual’s financial situation … how they live their life … then offering select products/services that will likely benefit their circumstances based on their financial behaviors. Christopher Saneda, Virginia Credit Union Data and data analytics, including customer data analytics, is an extremely critical component of compliance risk management programs. Donna McClure, M&T Bank Brittany Reyes Director | Data Driven Business w: 201-234-4755 breyes@datadrivenbiz.com join me on LinkedIn: Brittany Reyes