Operational Excellence vs. Societal Excellence
We want and need to foster sustainability on individual and global level; several indicators are already established to measure how we are doing.
On company perspective the master theme nowadays is Operational Excellence, in order to extract more value from a given investment. In a tunnel vision this is logical and a good idea. Looking at reality, though, various questions come up:
_ Do we need a closer link between Operational and Societal Excellence?
_ Are we accepting to strengthen unethical circumstances / goverments by fostering their Operational Excellence?
_ What responsibility and ownership should companies / consultancies take, to build / foster Societal Excellence around the globe?
_ Does it make sense to drive Operational Excellence with a tunnel view, where at the same time Societal Excellence starves?
_ How could firms truely live up to the acclamations within Sustainability Reports, beyond top-line and bottom-line growth considerations?
In order to achieve the global transformation required, I guess companies should expand the self-serving tunnel vision, and define / implement improved decision making processes re client selection and market development.
This sounds tough and illusionary; I'm convinced the pioneering effort to this respect would pay back boldly... not only with regards to reputation, but also eventually regarding profit.