OVERVIEW
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BURGESS
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Burgess COMMENTARY |
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THIS IS PART OF THE COLLECTION: TOP 15 TOOLS AND TRENDS TO REIMAGINING BUSINESS MODELS, STRATEGY, AND ROI [Click to expand full collection] 1] Model Behavior: Exploring Business Model Innovation for Sustainability http://www.sustainablebrands.com/digital_learning/business_models/model_behavior_exploring_business_model_innovation_sustainability 2] Benefits of Ambitious Sustainability Goals and Evolving Levels of Data Transparency http://www.sustainablebrands.com/digital_learning/slideshow/benefits-ambitious-sustainability-goals-evolving-levels-data-transparency Is it wise and value-adding to announce specific bold sustainability goals without necessarily having a play-by-play road map for how you will get there? How does the value of intentionality manifest itself and how do big goals inspire big ideas? How does the voluntary release of total environmental impacts across the supply chain, operations and portfolio of products add brand value to a global company? Are the benefits of such transparency a no-brainer? 3] Measuring the Core Business Benefits of a Social Value Proposition http://www.sustainablebrands.com/digital_learning/slideshow/measuring-core-business-benefits-social-value-proposition Jason introduces the concept of a ‘social value proposition,’ motivates it with thoughtful consumer insights and walks us through the kinds of value it can deliver. In the process, he underlines the distinction between socially conscious consumers and consumers who respond to ‘social value drivers'. He argues the business logic of CSR and corporate sustainability is fundamentally changing. In a framework splitting business value into extrinsic and intrinsic – where intrinsic benefits affect actual consumption, while extrinsic ones don’t – Jason argues companies have been erring too much on the side of extrinsic. 4] Building Beautiful Brands for Tomorrow's Needs http://www.sustainablebrands.com/digital_learning/brand_innovation/building-beautiful-brands-tomorrows-needs Dorothy MacKenzie, Chairman of Dragon Rouge, adds her findings to a growing body of evidence suggesting that consumer’s attitudes to consumption are changing. MacKenzie invites brands to recognise the shift in consumer behavior and values as an opportunity for business model innovation and presents examples of a new 'Family of the Future 2030' and how common brands such as McDonald’s, Gillette and B&Q could fit into a new collaborative, service-based landscape. 5] Toward Context-Based Reporting: A Dialogue with Autodesk on Integrating Science in Sustainability Goal-Setting http://www.sustainablebrands.com/digital_learning/new_metrics/toward-context-based-reporting-dialogue-autodesk-integrating-science-su When it comes to measuring true sustainability, putting performance data and goals in the context of planetary boundaries and social foundations is the leading edge of CSR reporting. This webinar hosted a dialogue on emerging trends in corporate sustainability practice and reporting that integrate external realities with internal performance metrics. Key takeaways from the webinar include: Why context-based sustainability reporting is vitally important How science is driving performance at Autodesk What companies can do to develop their own context-based sustainability goals and reporting 6] Business Tools for Transformation: A Sustainability SWOT and Creating a Step-Change toward Sustainability http://www.sustainablebrands.com/digital_learning/audio/business-tools-transformation-sustainability-swot-and-creating-step-change-to How does WRI's sSWOT tool help drive action and collaboration that gets companies to go beyond incremental innovation? What types of partnerships does a company need to help fully utilize the strengths of sSWOT? How is sSWOT related to systems innovation and Forum for the Future's step change exercise? 7] Internal Carbon Fees to the Rescue http://www.sustainablebrands.com/digital_learning/slideshow/internal-carbon-fees-rescue In the absence of a carbon tax or other top-down government-mandated mechanisms for sharp reduction of GHG emissions, what internal incentives could a company put in place to lead the way effectively? How do internal 'carbon budgets' work and why does it make business sense to charge business units an internal carbon fee? 8] Developing World Solutions Pointing the Way to a Developed World Future http://www.sustainablebrands.com/digital_learning/event-video/developing-world-solutions-pointing-way-developed-world-future-0 As American Standard’s Jim McHale explains, more than 2,000 children in developing areas die every day from poor sanitation problems. Many people in poor regions use pit latrines, which enable flies to easily spread disease. American Standard examined why people were using unsealed latrines and designed a new product that worked with current user behavior while keeping the product cost to about a dollar. “Product development works when the people involved are treated and listened to as customers, not beneficiaries,” McHale says. 9] Cradle to Cradle Products Innovation Institute: 2013 Innovation Stories http://www.sustainablebrands.com/digital_learning/products_design/cradle_cradle_products_innovation_institute_2013_innovation_stories Cradle to Cradle Products Innovation Institute has compiled a list of the most innovative Cradle to Cradle Certified product case studies of 2013. Cradle to Cradle Certification is a system that recognizes and incentivizes innovations in product design and manufacture so the making of things becomes a positive force for people, the economy, and the planet. The companies and products presented in this collection are redefining traditional notions of quality in ways that meet new expectations of 21st century customers. 10] Responsible Corporate Engagement on Climate Change Policy http://www.sustainablebrands.com/digital_learning/solutions/responsible-corporate-engagement-climate-change-policy Paul Dickinson, CEO of the Carbon Disclosure Project (CDP) presents 'Responsible Corporate Engagement on Climate Change Policy' 11] Demonstrating and Communicating the Business Case for Sustainability: A How-to Guide to Calculating the ROI of Sustainability in Seven Key Areas http://www.sustainablebrands.com/digital_learning/event-video/demonstrating-and-communicating-business-cae-sustainability-how-guide-c Business leaders are paid to focus on the bottom-line, and they should. They acknowledge that environmental and social concerns deserve attention, but not at the expense of company profit. Surprisingly, many companies are discovering that they can enhance their competitive positioning by behaving more responsibly. Based on Bob's latest book, The New Sustainability Advantage, this presentation repositions smart, innovative sustainability strategies as a means to achieving existing company goals, rather than a separate imperative to worry about. Bob applies business and leadership development experience from his 34-year career at IBM Canada to show how sustainability strategies can increase revenue, save expenses, avoid impending risks, and enhance brand value, resulting in profit improvements of 51% to 81% within three to five years for a typical company. That is, smart sustainability strategies help companies survive the economic downturn, while positioning them to thrive in the new economy. 12] Best-in-Class in Methodologies for Putting a Monetary Value on Social Impact http://www.sustainablebrands.com/digital_learning/slideshow/best-class-methodologies-putting-monetary-value-social-impact What are the most pragmatic methodologies for converting various measures of social impact into monetary terms? Why have 'Social ROI' models seen both ups and downs over the last several years? How are smart brands turning SROI results into powerful communications pieces? 13] The Economic Benefits of Circular Business Models http://www.sustainablebrands.com/digital_learning/brand_innovation/economic-benefits-circular-business-models The world has long relied on a 'linear economy', in which resources are extracted to make goods and then disposed of when the products are no longer needed. However, this model is suffering under the pressure of increasing commodity prices and greater volatility. At SB London 2013, Jamie Butterworth, CEO of the Ellen MacArthur Foundation discusses the economic benefits of circular business models that are 'restorative by design'. 14] Breakthroughs in HR Decision Making: New Horizons in Human Capital Valuation http://www.sustainablebrands.com/digital_learning/slideshow/breakthroughs-hr-decision-making-new-horizons-human-capital-valuation How has a pioneering project in holistic human capital valuation turned from an abstract modeling exercise to a series of tools allowing corporate HR to make more informed, data-backed decisions and budget allocations? How are various components of the valuation model being used to make strategies for managing the value of different types of human capital on a practical level? 15] Guide to Corporate Ecosystem Valuation: A Framework for Improving Corporate Decision-Making http://www.sustainablebrands.com/digital_learning/new_metrics/guide_corporate_ecosystem_valuation_framework_improving_corporate_decis Guide to Corporate Ecosystem Valuation: A Framework for Improving Corporate Decision-Making from Sustainable Brands
This report acts as a guide for Corporate Ecosystem Valuation (CEV). CEV can be defined as a process to make better-informed business decisions by explicitly valuing both ecosystem degradation and the#### benefits provided by ecosystem services. By including ecosystem values, the company’s aim is to improve corporate performance in relation to social and environmental goals and the financial bottom-line. Valuation can make decision-making around ecosystems more compelling and practical, thereby enhancing sustainable development strategies and outcomes.
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