Burgess COMMENTARY

Peter Burgess

John Matthews 1st John Matthews Programmatic Media and Media/Tech Industry and Strategic Advisor Greater New York City AreaOnline Media Current Comscient Group, DeSilva & Phillips, FilmFestivalTraveler.com/Insider Media LLC Previous Limonex LLC, Fulcio Inc/FulcioCRM, INFACT Research - UK Education Sheffield Hallam University 500+ connectionsSend a messageEndorseMore options Connected 8 months ago RelationshipContact Info Email john_matthews@comscient.com Linkedin www.linkedin.com/in/johnmatthews Twitter johnrmatthews Website Company Website About Me & Social Links Page Ad/Mrkting Tech Industry Map johnrmatthews Edit contact info Background Experience Comscient GroupPresident and Founder Comscient Group 2004 – Present (10 years) I am the Founder and President of Comscient Group. At Comscient Group I provide clients with * business and technology strategy research and advice at the intersection of media and technology, * buy-side and sell-side M&A research and advice (tech and new media middle market deals) * advice on new media, marketing, and advertising technologies, * assistance with vendor research, discovery, and evaluation, * advice on CRM and social media strategy (social media audit, planning, and strategy), * social media listening and engagement programs and campaigns, * guidance about cross media online display marketing strategy, * advice on data management, data pricing, data supply, and data acquisition, * assistance with social media analytics, * research and insight for better and more timely decision making, * advice on corporate development and business development. (Open)2 recommendations Sir Richard Heygate 瑞海葛爵士 Sir Richard Heygate 瑞海葛爵士 Managing Partner - Oneida Associes John is a highly professional researcher and networker in the CRM space. He has current industry expertise and a wide range...View Robert Suttie Robert Suttie Consultant, executive, entrepreneur, financial services and technology John is a fount of knowledge in his area, and all that you'd want from a consultant: thoughtful, consistently helpful & full...View DeSilva & PhillipsSenior Advisor (Media/Tech, Programmatic Media/Advertising Technology, Mobile Ad-Tech Deals) DeSilva & Phillips December 2009 – Present (4 years 8 months)Greater New York City Area I produce original industry research published as white papers and provide industry/deal research and advisory support to deals concerning programmatic media, advertising technology, and mobile advertising technology. Senior Contributing Editor FilmFestivalTraveler.com/Insider Media LLC 2011 – Present (3 years)Greater New York City Area Contribute technology and digital media conference and expo related articles Advisory Board Member (MediaTech/AdTech and Ad Sales Platforms) Limonex LLC February 2011 – August 2012 (1 year 7 months)Greater New York City Area Advising on programmatic media and real-time bidding strategy and operations. Assist in researching and evaluating business/ecosystem partners and acquisition opportunities. CRM Specialist/CTO/Co-founder/Owner Fulcio Inc/FulcioCRM December 2006 – March 2007 (4 months) Co-founder/Co-owner of Fulcio Inc., a startup provider of business-technology advisory, business analysis, and project management services to small and medium size businesses. FulcioCRM, a division of Fulcio Inc., is a customer relationship management (CRM) software consulting services and provider of On-Demand CRM application software as a service. Co-founder/Owner/Principal INFACT Research - UK 1991 – 2004 (13 years) I successfully led, managed and promoted INFACT Research to become a recognized European brand name in providing IT focused strategic research and advice to business and technology decision makers covering CRM, Digital and Interactive Marketing, Database/Direct Marketing, Advertising, and Financial Services Technologies. In addition, as the co-owner (and then latterly sole owner) and principle consultant I provided technology due diligence, strategic research and advised business and technology decision makers assisting them with IT selection and procurement, formulating long range IT plans and spending, IT-based business innovation, and other critical technology related business decisions. My clients included a number of the leading strategy and management consultancy firms, venture capital and private equity firms, media firms, media and market services firms, and technology vendors and corporate technology users. I was also an editor and contributor to the INFORMA published Customer Relationship Technology in Finance monthly newsletter and a regular speaker on CRM in the Financial sector. (Open)26 recommendations, including: Frans Wauters Frans Wauters Just entered my well-earned sabbatical :-) I worked with John while I was Director of Marketing at Data Distilleries. He always delivered. He was a great guy and a...View Simon Benney Simon Benney Group CIO, Head of Global IS&T John is a very professional and knowledgable business-IT expert, and I have no hesitation in recommending his services. Well...View 24 more recommendations Senior Consultant INFACT Ltd - UK 1991 – 1991 (less than a year) Project Management, Content Development, Industry Research and Consulting to financial markets companies and technology providers. (Open)1 recommendation Lesley Loftus Lesley Loftus Global Marketing Manager, ISV's, Partners and Alliances at Micro Focus John is a fountain of knowledge and good to work with. Focus is always on the job and results support this.View Senior Industry Analyst (AI Systems and Intelligent Document Mgmt) New Science Associates - UK/US (acquired by Gartner Group) 1989 – 1991 (2 years) Software industry analyst/writer I wrote European research for NSA newsletters and reports, and provided research and analysis consulting to NSA's European clients. New Science Associates was a U.S.-based IT analyst group providing subscription market research and consulting services on emerging information technologies. NSA was later acquired by the Gartner Group. (Open)4 recommendations, including: Philip Carnelley Philip Carnelley Research Director, European Software Research at IDC John was very knowledgeable in his area of expertise and coupled with that, he was very focused on client satisfaction,...View William Martorelli William Martorelli Principal Analyst at Forrester Research I enjoyed working with John a great deal and found him to have a great degree of insight and intellectual curiosity in our...View 2 more recommendations Senior Consultant (Financial Sector: Intelligent Decision Support Systems) Inforem Ltd - UK (acquired by CSC) 1987 – 1989 (2 years) Consultant, interaction designer, data strategist, database designer, database modeler, and business analyst working on client engagements for a number of retail and capital markets financial services clients consulting on the application of artificial intelligence, business rules systems, database strategy and design, and interaction design. Including for trading decision support (Foreign Exchange and Options trading), AI- and rules- based automated electronic trading systems, rules-based personal financial planning systems and CRM/database marketing database development. While at Inforem, I consulted to a top tier global investment bank on developing decision support systems for a new type of fund being created called a Structured Investment Vehicle (SIV) kick starting a new multi billion dollar financial market. I also consulted to a large startup financial services organization on the selection, development and deployment of CRM and business intelligence systems. (Open)4 recommendations, including: Andy Shaw Andy Shaw Director at Campaign for Real Ale John has an instinctive and creative understanding of the application of IT. Working together on intelligent financial...View Norton Greenfeld Norton Greenfeld CompSci Ph.D. with business experience John did an independent technology audit of our product for a customer. I've never seen a better job -- he went deep into a...View 2 more recommendations Senior Consultant (Financial Sector: Artificial Intelligence and Business Rules/Expert Systems) Data Logic Ltd - UK 1986 – 1987 (1 year) Consultant, interaction designer, and business analyst working on client engagements consulting on applications of artificial intelligence systems, software usability and user interface design, and software primarily for use in the military, and for use in financial services and capital markets (securities trading decision support and decision automation systems). (Open)2 recommendations Robin Finlow Robin Finlow Systems Architect at Woodward Associates Ltd John was a thoughtful and innovative knowledge consultant with whom I had many challenging discussions.View Duncan Moore Duncan Moore Owner, Moore Krickl International Executive Search John was a member of our Advanced Technology Group, and also developed expert systems for financial and military ...View Knowledge Engineer/Consultant/Trainer (Artificial Intelligence and Business Rules/Expert Systems) Artificial Intelligence Ltd - UK (affiliated with Xerox Palo Alto Research Center) 1984 – 1986 (2 years) I worked on client projects and new product development. I collaborated with teams at at AI Ltd's affiliate partner Xerox Palo Alto Research Center (Xerox PARC) on AI-based decision support systems including collaborating on the development of an interaction design software application called Trillium to assist the design and prototyping of user interfaces for industrial products such as photocopiers, VCRs etc. In addition, I worked as a consultant business analyst/knowledge engineer/cognitive task analyst including LISP programming and AI and object oriented programming working with clients in the office products and in the defense sectors. I was also a trainer for courses provided by AI Ltd to its clients and in addition was involved in developing new training courses and the development of new course material. (Open)2 recommendations Martine Parry Martine Parry Well-connected SVP Power-Up Revenues CRM Loyalty Relationship Manager Network 1500+ martiniparry@gmail.com John worked in the consulting group and was very busy with client projects across a number of different sectors. A popular...View Paul Whipp Paul Whipp Web Application Developer, Programmer and Project Manager John is a diligent professional who never leaves a problem unresolved. He is a pleasure to work with.View Analyst/Programmer British Steel (now Corus Group) 1983 – 1984 (1 year) Business Systems Analyst and COBOL programmer working on head-office mainframe-based payroll systems. Axa Sun Life - UKPensions Clerk Axa Sun Life - UK 1976 – 1979 (3 years) Summary I am the Owner/President of Comscient Group and also a senior advisor with the investment bank desilva + phillips. I am an industry/subject matter expert and strategist regarding programmatic media, real-time bidding (RTB), media trading, advertising technology, and online advertising. I have advised and helped digital media & digital media tech companies, financial tech & CRM tech companies, investments banks, VC & private equity firms, niche & global strategy consulting firms, technology consulting firms and technology marketing services firms. Recent project manager and/or business analyst/advisor client assignments and projects: Advisor to an Investment Bank on a cross-border US/European Joint Venture deal in the digital marketing tech space Advisor to a European media technology company on US market entry, product strategy, & channel/partner strategy Advisor to digital media/online publishing M&A buy-out team Social Media Marketing influencer audit & outreach for a Fortune 500 Tech company Social Media Marketing strategy audit for a division of a Fortune 500 Software company Digital Marketing Operations review for a Fortune 500 company Project Managing/Writing/Editing thought leadership content development for an ad tech company Writing a POV white paper for a digital media/marketing investment bank on AdTech/RTB bit.ly/rtbpapr Research identifying corporate tech buy out opportunities for a global Private Equity firm In 1991 I co-founded INFACT Research which as I led as Managing Director until 2003 building an established European software industry research brand covering CRM & Financial Markets software and services. 1984 to 1986, while with Artificial Intelligence Ltd, I collaborated with teams at Xerox PARC on AI based (rules-based and machine learning) decision management systems and collaborative media systems. In 1988 at consultants Inforem, I consulted to Citibank to develop systems supporting the first SIV structured finance product. Specialties:Consulting, Marketing Services and Advertising, Media and Digital Media Sectors, Technology Sector, BigData, Mobile, Advertising Technology, Social Media Strategy, Pre-Deal Due Diligence, Business Development, Technology Screening, Software Evaluation and Selection, Financial Sector Tech, Screening Due Diligence, Deal Sourcing, MECE, Issue Based Problem Solving, Technology Due Diligence, Strategic and Commercial Due Diligence, Project Management, Business Analysis, and Corporate Development. Publications Getting Real: Ad Exchanges and the Future of Online Advertising(Link) desilva + phillips March 2010 A thought leadership white paper plotting the growth and development of the programmatic media buying and real time bidding (RTB) market and ecosystem. Written for Corporate Development professionals, media and technology investors, and media/technology company leaders and managers. Courses Sheffield Hallam University BSc (Hons) Computer Studies (Business Studies and Computer Science) Skills & Endorsements Top Skills 73Strategy 70Start-ups 32Digital Marketing 29Analytics 26Digital Strategy 25Business Development 23Product Management 22Social Media Marketing 20CRM 18Online Advertising John also knows about... 16Digital Media 15Venture Capital 12Management Consulting 6Advertising 6Market Research 5Mobile Devices 5SaaS 4Consulting 4Corporate Development 4Executive Management 4Entrepreneurship 4Leadership 3Business Analysis 3Project Management 3Strategic Partnerships See 19+ Education Sheffield Hallam University Sheffield Hallam University BSc Hons, Business and Computing 1979 – 1983 (Open)1 course Additional Info Interests new and emerging information and web technologies, due diligence, customer relationship management (CRM) systems, multichannel CRM, technology procurement, marketing analytics and marketing decision making, marketing process management and marketing automation, business rules management systems, start-ups, taming wicked problems, high stakes decision making, automated decision making, innovation processes, venture capital, new york technology community, web 2.0, knowledge management, knowledge communities, user centered innovation, user centered design, user interface design, user experience research, social web marketing, vendor management, vendor due diligence. Recommendations Received (41)Given (2) Peter, would you like to recommend John? Recommend John President and Founder Comscient Group Sir Richard Heygate 瑞海葛爵士 Sir Richard Heygate 瑞海葛爵士 Managing Partner - Oneida Associes John is a highly professional researcher and networker in the CRM space. He has current industry expertise and a wide range of contacts. Richard Heygate October 16, 2008, Sir Richard was a consultant or contractor to John at Comscient Group Robert Suttie Robert Suttie Consultant, executive, entrepreneur, financial services and technology John is a fount of knowledge in his area, and all that you'd want from a consultant: thoughtful, consistently helpful & full of energy. April 19, 2008, Robert was with another company when working with John at Comscient Group Co-founder/Owner/Principal INFACT Research - UK Frans Wauters Frans Wauters Just entered my well-earned sabbatical :-) I worked with John while I was Director of Marketing at Data Distilleries. He always delivered. He was a great guy and a pleasure to deal with. I recommend him and his services to anyone in the business. October 11, 2009, Frans was John's client Simon Benney Simon Benney Group CIO, Head of Global IS&T John is a very professional and knowledgable business-IT expert, and I have no hesitation in recommending his services. Well stuctured and thorough end products, that were always delivered on time and always a pleasure to work with July 6, 2009, Simon was John's client Giuliano Caldo Giuliano Caldo Vice President presso McKinsey & Company I met John when I was working on a telecom research project; we discussed together research info I needed to complete my project and John provided the information for me; we had a chance to interact in similar situations in the following years. I found John to be a very reliable and serious professional: he always provides high-quality information, supporting me in...more June 30, 2009, Giuliano was John's client Robert Rudelius Robert Rudelius Founder/CEO at Noble Ventures LLC Worked with John years ago when he was at INFACT. Very thorough, very personable, always reliable. June 30, 2009, Robert was John's client Paul Connolly Paul Connolly Commercial Director at NelsonHall John delivered detailed analytical research against often tight timescales, and was very professional in his approach. June 30, 2009, Paul was John's client Julian Allen Julian Allen Global Retail Research Lead at Accenture John has provided me with hard to get research on IT topics in the retail industry - easy to work with; easy to brief; gets good results on time on budget. Manges expectations well Used many times June 1, 2009, Julian was John's client Scott Creighton Scott Creighton Vice President Oracle Sales Cloud at Oracle John is a brilliant consultant, who is a seasoned professional with cutting edge insight into market trends. His research skills is second to none. October 25, 2008, Scott was John's client Alejandro Picos Alejandro Picos Managing Director, Citibank John is the most brilliant researcher that I have deployed as a thirsd party ever. He and his team would be able to source very specific information in no time, and insights were always presented with a very solid fact base underpining them. John's work is outstanding in all of its components: 1) Very precise engagement framing, even if the matter is broad, 2)...more September 12, 2008, Alejandro was John's client Alletia van der Zandt Alletia van der Zandt Management Consultant & Psychometrist in Private Practice John conducted a survey and compiled a report for me whilst I was working at EDS in which he reflected the views of a number of large financial institutions regarding the use of outsourcers in card transaction processing. The result of this survey allowed EDS to capatalize on some real opportunities in the Central European card arena and also shaped EDS's strategy for...more August 20, 2008, Alletia was John's client Debra Fox Debra Fox Marketing and Sales Director I knew John as one of the founders of INFACT Research and as an excellent and knowledgeable industry analyst for both the financial industry software and the customer relationship management software marketplaces. John's knowledge and insight of the European CRM marketplace stood out among the other industry analysts and industry consultants who covered this area and I...more August 13, 2008, Debra was John's client Julian Allen Julian Allen Global Retail Research Lead at Accenture John provided very good quality reseach on the IT industry - hard to get stuff - Timely, great value and incredibly helpful June 27, 2008, Julian was John's client Boris Leite Boris Leite Founding Partner at Ekantika John provided excellent service at INFACT. We were doing a complex mistery shopping at the time for high value business decisions. He was able to find information from creative and unusual sources, and provided very structured and detailed reports that were instrumental in helping us make crucial business decisions. I highly recommend him as a business partner. June 24, 2008, Boris was John's client Paul Costelloe Paul Costelloe Business Transformation Director John provided an excellent IT market research service that supported us during a crucial, decision-making stage in a major change programme. June 11, 2008, Paul was John's client See More ConnectionsAll (500+)Shared (9)New (10) Kevin WerbachKevin Werbach2nd Professor, Technology Analyst, Connector Connect28Jerry MichalskiJerry Michalski2nd Founder of REX Connect43Howard GreensteinHoward Greenstein2nd Consultant, Writer, Professor and President at the Harbrooke Group Connect13George JohnGeorge John2nd CEO at Rocket Fuel Incorporated Connect2Hiroshi UchikogaHiroshi Uchikoga2nd Founder and President at Veam Inc. Connect1Keith TeareKeith Teare2nd CEO and Founder of just.me and partner at Archimedes Labs LLC Connect24Julie GinchesJulie Ginches2nd CMO at Rubicon Project Connect4Sanford DickertSanford Dickert2nd Product-flavored CTO / VP Engineering Connect15Tony BaerTony Baer2nd Principal Analyst at Ovum Connect2Mark BrooksMark Brooks2nd Advisor and Consultant to iDating Companies Connect3 PreviousNext Groups 212NYC 212NYC Join Ad Operations Professionals Ad Operations Professionals Join Ad eXchange Experts Ad eXchange Experts Join AdExchanger's Exchange AdExchanger's Exchange Join Advanced Advertising Forum Advanced Advertising Forum Join B2B Marketing 2.0 B2B Marketing 2.0 Join B2B Social Media B2B Social Media Join BPM-BRM-BDM-BigData United BPM-BRM-BDM-BigData United Join Big Data Technology Big Data Technology Join Business Rules (BRMS) Professional Services Consulting Business Rules (BRMS) Professional Services Consulting Join Conspiracy to Change Advertising Conspiracy to Change Advertising Join Data Driven Marketing Tools Data Driven Marketing Tools Join Digital Ad Targeting Innovation Digital Ad Targeting Innovation Join Digital Content Monetization Digital Content Monetization Join Digital Marketing Digital Marketing Join Digital Media Living Digital Media Living Join Digital NYC Digital NYC Join Forbes CMO Network Forbes CMO Network Join GARTNER (Employees…. 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