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Date: 2024-04-20 Page is: DBtxt001.php txt00007054 |
Ideas |
Burgess COMMENTARY |
The curses of CSR – where we are still failing and what we can do about it 4 In my last blog I explored the shortcomings of the current model of Capitalism with CSR thought-leader Dr. Wayne Visser. Today I look at how CSR can evolve to address these shortcomings so that the benefits can be shared more universally and without exhausting our natural resources in the process. out of service It is very clear that while the activity on CSR or sustainable business over the last 20 years we have more activity than ever before and yet it doesn’t stack up with the observable and measurable trends (see Reality Check), so something is not working. Dr. Visser has identified three “curses of CSR” where we’re still failing. As someone who has worked, consulted, advocated and critiqued in this space, these resonate with me:
Dr. Visser uses the metaphor of CSR 1.0 and CSR 2.0, and it is more than just a clever way to talk about the evolution because the ways the web is changing parallel his thoughts about CSR. When the web went from 1.0 to 2.0 it changed in a number of fundamental ways; it went to scale. 46 million users in 1996 went to more than a billion by 2006. The second thing is it became far more interactive. The first version of the Internet was all one-way communication, whereas now it is about user-generated content, interactivity, constant innovation, beta-testing, and so on. With this in mind, what are the hallmarks of a truly sustainable company (or organization)? And how can we test to see if a company is really practicing something transformative? Dr. Visser identifies five ways:
Thank you to Dr. Visser for sharing his time and thoughts with me. I have long admired his work. This article was originally published on Huffington Post John Friedman is an award-winning communications professional and recognized sustainability expert with more than 20 years of experience as both an external and internal sustainability leader. |
By JOHN FRIEDMAN
Published: MARCH 18, 2014 |
The text being discussed is available at http://ecoopportunity.net/2014/03/the-curses-of-csr-where-we-are-still-failing-and-what-we-can-do-about-it/ |
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