Burgess COMMENTARY
The B Team
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Jae Mather ... A Powerful animation that explains how the human race manages fish!
Jae Mather Director of Sustainability HW Fisher & Company
Jaw-dropping animated video on overfishing... It's time for change! trueactivist.com
Despite an increased awareness of overfishing, the majority of people still know very little about the scale of the destruction being wrought on the oceans.
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Sabine Balve, Jay Heckenlively like this
Peter Burgess ...
Founder/CEO at TrueValueMetrics ... formerly international business and development consultant and corporate CFO
Part of my career was spent in the international fishing industry. The story told by this video is important ... but there is nobody in leadership anywhere that is taking much notice. There were some in the 1970s and 1980s who were saying much the same as is documented in this video, but immediate profit was more powerful than anything to do with a sustainable industry.
This is one of the reasons why I am so passionate about the importance of metrics of business performance that take into account impact on people and planet as well as just the impact on profit.
Specifically, I was the CFO of a company operating in the shrimp fishing industry worldwide. We wanted to be making profit year after year after year. This meant we had a deep interest in the shrimp resource coming back year after year after year, and we helped to develop sustainable catch limits so that this would happen.
The so called distant water fleets tended to operate on the basis that we will catch as much as we can before someone else does. Many of these vessels operated in waters where they were able to do what they pleased, and if local fisheries protection initiatives were in play, it was unusual for anything of significance to happen. Fishing vessels from Europe fishing in waters off the African coast did whatever they wanted ... and to a large extent still do. It is a disgrace.
Peter Burgess - TrueValueMetrics
Multi Dimension Impact Accounting
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Peter Burgess
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