Burgess COMMENTARY

Peter Burgess

Karen Lago Marketing Manager Greater Seattle AreaFinancial Services Current Meracord, formerly NoteWorld Previous NoteWord Servicing Center, NoteWorld Servicing Center Education De La Salle University 122 connectionsConnectSend InMailMore options www.linkedin.com/pub/karen-lago/4/832/36/ Contact Info Activity Karen Lago joined the group Bill Pay and Email Pay services Join Group4 days ago Karen Lago It's Official: Foreign Bitcoin Operators Servicing Texas Residents... contrariancompliance.com [Reading Time: 3 minutes] As of May 1, the state of Texas became the second US state to explicitly require foreign-located money transmitters to obtain a state money transmitter license if their cu... Share 5 days ago Jackye Dunn endorsed the skills and expertise of Karen Lago Karen is endorsed for Marketing Strategy and Email Marketing. Endorse Connections 6 days ago Karen Lago joined the group Prepaid Professionals Join Group8 days ago Karen Lago joined the group FinTech Rankings Join Group8 days ago Karen Lago joined the group The Future of Money: Mobile Payments | Mobile Banking | Mcommerce | Mobile Money Transfer Join Group9 days ago Karen Lago joined the group CrowdSourcing & CrowdFunding Join Group9 days ago Karen Lago has edited the Meracord company profile. 9 days ago Karen Lago likes this update: RocketHub Inc. We're proud to announce that RocketHub has teamed up with the A&E Television Network to launch PROJECT STARTUP. A&E will support select RocketHub projects with a significant seed money contribution and provide potential national exposure on all of the network’s ...more RocketHub Partners with A&E to Launch Project Startup blog.rockethub.com We are proud to announce that RocketHub has teamed up with A&E to launch PROJECT STARTUP. This partnership will support a new wave of entrepreneurs and innovative thinkers to help bring their... Share 28 days ago Karen Lago likes this Karen Lago Bringing Trust into People's Lives blog.meracord.com Meracord is committed to protecting payments through consumer, money services and state specific money transmission protection. Share 9 days ago See More Background Summary Results-oriented marketing professional with in-depth experience in brand building, creation and management of marketing campaigns, online and offline customer and corporate communication, project management and budget management. An effective leader and team player known for getting the job done and adept at finding the perfect balance between analytical thinking and creative thinking. Experience Marketing Manager Meracord, formerly NoteWorld February 2011 – Present (2 years 4 months) • Manages a team of marketing professionals responsible for advertising, product promotion, branding, website management, online communication, social media and corporate and customer communication. • Leads the development and execution of innovative marketing strategies and campaigns as it supports the company’s strategic goals and objectives. • Manages and develops the creation of promotional materials including marketing collateral, press releases, presentations, email marketing material and internal and external corporate communication. • Successfully managed company-wide rebranding project. Played a key role in the name and logo selection and directed the creation of new branding guidelines and extensive internal and external communication. • Spearheaded the development of an inbound marketing strategy utilizing social media, search engine optimization and blogging to promote the brand and assist sales in lead generation. • Manages the marketing budget and ensures it is maintained to achieve expense controls and profitability. • Manages major third-party vendor relationships including print vendors, design agencies, inbound marketing, web and video agencies. • Collaborates with strategic partners including executive and senior management and managers of various departments to drive marketing activities that help increase customer awareness. (Open)7 recommendations, including: Robert Weening EVP and Chief Financial Officer Karen worked with me on a number of projects where she took my vision for a presentation and turned it into an excellent...View Bard Luippold, CFA Corporate Finance Manager at Meracord LLC I have had the privilege to work with Karen Lago for over four years at Meracord (formerly NoteWorld), first in the same...View 5 more recommendations Marketing Project Manager NoteWord Servicing Center September 2007 – February 2011 (3 years 6 months) • Successfully managed all marketing projects and other company-wide projects that marketing was assigned to lead. • Collaborated with all levels of management, including executive and senior management, to ensure the successful completion of the project. • Sourced, interviewed, selected and managed various outside vendors including printers, graphic designers, mail vendors, photographers and website programmers. • Acted as single point of contact for the company’s main mail vendor responsible for processing, printing and mailing of daily customer notices, statements and checks. • Determined appropriate publication and other media outlets for advertising spend as well as the suitable content and message for each specific outlet’s target audience. • Provided input during the budgeting process to establish annual advertising budget and successfully managed projects to set budget. • Supervised the Marketing Coordinator and ensured all duties and responsibilities assigned to the position was successfully accomplished. (Open)1 recommendation Amanda Hobbs Web and Publications Manager at Franciscan Health System Karen is an exceptional marketing professional. Her attention to detail and success in managing multiple projects in an ever-changing environment will amaze you. She easily moves between creative and analytical work without hesitation. Strategic...View Marketing Coordinator NoteWorld Servicing Center August 2004 – September 2007 (3 years 2 months) • Managed various e-mail communications, direct mailings and other marketing campaigns, which included vendor sourcing, proofing and ensuring mailings and other campaigns were completed on schedule. • Managed in-house printing and distribution of flyers, signup and welcome packets, supplies, marketing material and promo items as requested by branches and departments. • Coordinated tradeshows and sales conferences attended by the sales team. This included conference and sponsorship registration, shipping and set-up arrangements. Ensured the sales team had adequate promo items and marketing collateral for each event. Skills & Expertise Most endorsed for... 16Marketing Strategy 14Advertising 14Email Marketing 11Marketing 10Direct Marketing 10Social Media 9Lead Generation 8Marketing Communications 7Event Management 5Online Advertising Karen also knows about... 5Management 5Project Management 4Strategic Planning 3Market Research 3Public Relations 3Copywriting 2Social Media Marketing 2Sales 2Team Building 1Budgets 1Corporate Communications 1Public Speaking 1Online Marketing 1Sales Management Education De La Salle University Bachelor of Science, Business Management 1988 – 1992 De La Salle University Bachelor of Arts, Psychology 1988 – 1992 Recommendations Received (8)Given (1) Marketing Manager Meracord, formerly NoteWorld Robert Weening EVP and Chief Financial Officer Karen worked with me on a number of projects where she took my vision for a presentation and turned it into an excellent document. Karen is detailed oriented and great to work with. She will add value to any organization she joins. January 31, 2013, Robert managed Karen indirectly at Meracord, formerly NoteWorld Bard Luippold, CFA Corporate Finance Manager at Meracord LLC I have had the privilege to work with Karen Lago for over four years at Meracord (formerly NoteWorld), first in the same group when I was Market Research Manager and then cross-functionally in my Corporate Finance role. I have always been impressed by Karen’s professionalism and ability to execute. She is constantly reading about marketing theory and tools and then...more January 29, 2013, Bard worked directly with Karen at Meracord, formerly NoteWorld Vince Bianco Revenue Focused Executive & EVP Advanced Medical Reviews, Inc. Karen is one of those rare managers who can not only effectively manage a staff, but also simultaneously be responsible for her own projects and successfully perform on both counts. Not only can she handle a tremendous amount of work, Karen is always one to offer to help others, which is evidence that she is a team player. Furthermore, in just the two years that I have...more January 28, 2013, Vince managed Karen at Meracord, formerly NoteWorld Linda Remsberg President & CEO of Meracord Karen has been employed at Meracord since Aug. 13, 2004 starting right out of college and growing to hold the role of Marketing Manager since Feb. 12, 2011. Karen is a team player with the ability to make a strong contribution independently. She has managed many complex projects, mass consumer mailings, product releases, the development of web sites and a major Branding...more January 25, 2013, Linda managed Karen indirectly at Meracord, formerly NoteWorld Doug Bertram CNP Payment Management | Cardholder Dispute Resolution | Fight Payment Chargebacks | National Sales Director @ Verifi Marketing materials that get results. A professional marketing manager that understands the role of well communicated solutions in the sales process. That's what you get when you work with Karen. Karen relaunched a tired brand both in print and digitally, that drove fuller sales pipelines, in less time than it takes most organizations to determine where the company...more January 25, 2013, Doug worked with Karen at Meracord, formerly NoteWorld See More Groups Bill Pay and Email Pay services Join CrowdSourcing & CrowdFunding Join Crowdfunding Join FinTech Rankings Join Payments Experts Join Prepaid Professionals Join The Future of Money: Mobile Payments | Mobile Banking | Mcommerce | Mobile Money Transfer Member Following News Financial Services 350,028 followers Follow Companies crowdfunder.com Internet Follow Crowdtilt.com Internet Follow Indiegogo Internet Follow Fundly Internet Follow GoFundMe.com Fund-Raising Follow Meracord Financial Services Follow RocketHub Inc. Interne