Burgess COMMENTARY
The text of my invitation to connect:

I'd like to add you to my professional network on LinkedIn. At long last there is some traction in the area of meaningful metrics for a smart society rather than just the outmoded money profit metrics, stock price wealth and GDP growth metrics. Thanks for your contribution - Peter Burgess

Bill Baue Corporate Sustainability Architect Springfield, Massachusetts AreaManagement Consulting Current Center for Sustainable Organizations, Cabot Creamery, Sustainability Context Group Previous AccountAbility, Ceres, 3BL Media Education University of Vermont 500+ connections www.linkedin.com/in/billbaue BACKGROUND SUMMARY As a Corporate Sustainability Architect, I help design systemic transformation at the global as well as organizational level. I specialize in Sustainability Context (as co-founder with Mark McElroy of the Sustainability Context Group) as well as Blended (Online + In-Person) Stakeholder Engagement (as co-founder, with Tom O'Malley, of the OpenEyeWorld online engagement platform and its sustainability data visualization and benchmarking app, ContextReporting). I work with organizations across the sustainability ecosystem, from multinational corporations such as GE and Walmart to regional cooperatives such as Cabot Creamery; from advocacy NGOs such as Audubon, Ceres, and Worldwatch Institute to global and national standard-setters such as the Global Reporting Initiative and Sustainability Accounting Standards Board; and from educational institutions such as Harvard and the Marlboro Sustainability MBA to United Nations entities such as the UN Global Compact and the UN Conference on Trade and Development. EXPERIENCE Advisory Council Member Center for Sustainable Organizations March 2012 – Present (1 year 1 month)Vermont Advising CSO on enhancing broad understanding and practice of Context-Based Sustainability. Sustainbility Consultant Cabot Creamery March 2012 – Present (1 year 1 month)Montpelier, Vermont I'm working with Cabot to integrate stakeholder engagement into its context-based sustainability strategy. Co-Founder Sustainability Context Group March 2012 – Present (1 year 1 month)Global With Mark McElroy, I co-founded the Sustainability Context Group, a global community of practice of thought leaders, practitioners, intermediaries, academics, and analysts advancing understanding and practice of sustainability context. Advisory Council Member Sustainability Accounting Standards Board January 2012 – Present (1 year 3 months) Advising this new standard that is using a multi-stakeholder approach to crowdsource sector-based determinations of materiality thresholds of sustainability information as guidance for companies reporting on their 10Ks. Co-Founder/Chief Sustainability Architect OpenEyeWorld February 2011 – Present (2 years 2 months)Social Web I'm collaborating with Co-Founder Tom O'Malley on this online stakeholder engagement platform that connects companies with sustainability experts to advance the Resilient Networked Enterprise. Interactive CSR Media Consultant Addison November 2010 – Present (2 years 5 months) I'm handling social media strategy for the GE Citizenship Report and Website. (Open)1 recommendation Frank Mantero Vice President, Global Branding, Corporate Communications and Creative Services Bill was much more than a social media strategist for the GE Citizenship team. Though we implemented many of his social media recommendations, he also provided sound counsel and feedback on key initiatives which went beyond the digital world. His...View Communications Professor Marlboro Sustainability MBA August 2007 – Present (5 years 8 months)Bratteboro, VT I teach the Communication, Persuasion, and Negotiation course, imparting conceptual comprehension and hands-on skills in stakeholder engagement and sustainability reporting. Senior Research Fellow AccountAbility March 2011 – December 2011 (10 months) I researched and wrote Trends and Sector reports, as well as interviewing thought leaders in the corporate sustainability space. Guerilla Communications Ceres March 2011 – August 2011 (6 months) Helped leverage traditional and social media to disseminate broader understanding of Ceres' 21st Century Roadmap to Sustainability. Distribution Consultant 3BL Media February 2011 – March 2011 (2 months) Helped place 3BL's CSRfeed on prominent CSR-related Websites. Editor The Murninghan Post July 2010 – December 2010 (6 months) Curate and edited material for this CSR / corporate sustainability blog. Principal The Transition Group January 2010 – December 2010 (1 year) strategic consultant on sustainability Research Fellow, Corporate Social Responsibility Initiative Harvard Kennedy School of Government July 2009 – May 2010 (11 months) Conducted research on the intersection of corporate accountability and Web 2.0, and co-authored (with joint fellow Marcy Murninghan) 'The Accountability Web: Weaving Corporate Accountability and Interactive Technology' http://www.hks.harvard.edu/m-rcbg/CSRI/publications/workingpaper_58_bauemurninghan_full.pdf Executive Director Sea Change Media September 2008 – May 2010 (1 year 9 months) I was co-host and executive producer of Sea Change Radio. (Open)2 recommendations Cimbria Badenhausen Community Manager at Berlin BetterBuildings: Grant funded until May 2013 During the period I pursued my MBA in Managing for Sustainability at Marlboro Graduate School, I studied Communication,...View Francesca Rheannon Senior Writer at CSRwire, The Corporate Social Responsibility Newswire Bill is one of the most knowledgeable sustainability journalists in the field. His depth of understanding, his elegant turn...View Contributing Writer CSRwire, The Corporate Social Responsibility Newswire January 2006 – March 2010 (4 years 3 months) I wrote the CSRwire Weekly News Alert, as well as contributing content to CSRwire's Video, Commentary, and Research site. Writer, Editor Ceres January 2008 – January 2010 (2 years 1 month) I've written and edited reports and book chapters for Ceres Co-host/producer Corporate Watchdog Radio November 2005 – December 2008 (3 years 2 months) I founded Corporate Watchdog Radio in November 2005 with environmental lawyer/filmmaker Sanford Lewis to cover corporate accountability and sustainability, and grew the show to syndication on 20 stations nationally. Writer United Nations Conference on Trade and Development July 2008 – November 2008 (5 months) I wrote 2 reports, one on corporate responsibility reporting and another on corporate governance disclosure. Writer for Wal-Mart Sustainability Report Flag Communications January 2007 – June 2007 (6 months) Wrote Wal-Mart Sustainability Report as independent contractor for Flag Communications, working in collaboration with BluSkye and SustainAbility Writer, SocialFunds.com SRI World Group October 2001 – December 2006 (5 years 3 months) I wrote 4 articles per week on socially responsible investing and corporate social responsibility on SocialFunds.com. SKILLS & EXPERTISE 53Corporate Social... 36Social Media 30Sustainability 21Sustainability Reporting 18Corporate Sustainability 14Stakeholder Engagement 13Sustainable Business 1Corporate... Corporate... EDUCATION University of Vermont MA, English 1994 – 1996 Thesis: 'Again a Paradox:' E-Mailing the Writing Classroom Middlebury College Master of Letters, Bread Loaf School of English 1992 – 1996 Concentration in 20th Century Literature Wesleyan University BA, English 1986 – 1990 ADDITIONAL INFO Interests corporate sustainability, business and human rights, sustainable investing, environmental, social, and governance (ESG) RECOMMENDATIONS Received (3)Given (5) Interactive CSR Media Consultant Addison Frank Mantero Vice President, Global Branding, Corporate Communications and Creative Services Bill was much more than a social media strategist for the GE Citizenship team. Though we implemented many of his social media recommendations, he also provided sound counsel and feedback on key initiatives which went beyond the digital world. His network is first-class and has a great pulse on the latest trends in CSR. It was a pleasure working with him. February 2, 2012, Frank worked directly with Bill at Addison Executive Director Sea Change Media Cimbria Badenhausen Community Manager at Berlin BetterBuildings: Grant funded until May 2013 During the period I pursued my MBA in Managing for Sustainability at Marlboro Graduate School, I studied Communication, Negotiation and Persuasion with Bill. This class helped me approach marketing in a new and dynamic way. Specifically, it honed my ability to present the business side of sustainability, making it attractive to a new audience who may not be interested in...more March 14, 2013, Cimbria was a consultant or contractor to Bill at Sea Change Media Francesca Rheannon Senior Writer at CSRwire, The Corporate Social Responsibility Newswire Bill is one of the most knowledgeable sustainability journalists in the field. His depth of understanding, his elegant turn of the phrase, and his personable and penetrating interviewing skills makes him a treasure to work with. March 5, 2009, Francesca worked directly with Bill at Sea Change Media CONNECTIONSShared (4) Jem Bendell1st Director, and Professor of Sustainability Leadership at Institute for Leadership and Sustainability (IFLAS) Art Kleiner1st Editor, strategy+business and Booz & Company • author, The Age of Heretics • instructor, NYU ITP Charles O'Malley1st Sustainability strategist, connector and facilitator Henk Campher1st Senior Vice President, CSR & Sustainability at Edelman

Bill has been covering sustainability for over a decade in print, on the web and radio, and in the classroom, most recently as Executive Director of Sea Change Media, and Executive Producer/Host of Sea Change Radio, a nationally syndicated show and podcast with a global audience.

Bill designed and teaches the Communication, Persuasion, and Negotiation course in the Marlboro MBA for Managing in Sustainability.

Bill is CoProducer/Host of the Arc of Change podcast series telling the near 40-year history of the Interfaith Center on Corporate Responsibility.

He produced and moderated the Future Scenarios: Energy & Economy panel for Audubon, sponsored by Shell. And he has written and edited articles, reports, book chapters, and other content for organizations across the sustainability ecosystem: United Nations, Worldwatch Institute, Ceres, Investor Environmental Health Network, The Economist, Audubon Magazine, SocialFunds, CSRwire, 3BL Media, and Wal-Mart’s Sustainability Report.

Bill’s connection to interactive technologies goes way back: he wrote his Master’s Thesis in 1996 on using e-mail in the writing classroom, and his biological grandfather Burton Adkinson, who served as Director of the Reference Department of the Library of Congress from 1949 to 1957 and Head of the Office of Science Information Service of the National Science Foundation from 1957 to 1971, was an early proponent of the use of electronic information technologies to enhance availability and interconnection.