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UNILEVER CSR ... Unilever's 5 Levers for Change ... from 2011 https://www.prweek.com/article/1262634/unilever-publishes-five-levers-change Peter Burgess COMMENTARY (from 2011) In my view this is more CSR Marketing than about deep conviction to sustainability and the performance of the planet. At its core, a company like Unilever is 100% committed to getting very good results for its investors ... in other words its all about profit. A veneer of corporate responsibility helps to market consumer products and therefore adds to profit. A company like Unilever is a business, but it cannot be in its present form a social business. ADDED COMMENTARY ... December 2022 In the time Paul Polman was the CEO of Unilever, the company made meaningful progress to improve CSR. One of the steps taken by Polman was to merge the multitude of 'sustainability' initiatives into the mainstream of company management rather than have them as 'decoration' unrelated to the main work of the company. In many areas of the company this changed behavior in a good direction. One of the areas that Unilever did not accomplish as much as it hoped and is needed was in the area of responsible sustainable palm oil production much of which is located in Malaysia and Indonesia. This is very much unfinished business. Paul Polman stepped down fron being CEO of Unilever in 2019 Peter Burgess | ||
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Unilever's 5 Levers for Change
by Beth Krietsch ... PRWeek November 23, 2011 How can we make sustainable living more commonplace? We've created an approach that helps us motivate people to shift to more sustainable behaviours. Introducing Unilever's 5 levers for change. Unilever has released the behavioral change model that its marketers will use to encourage modifications in consumers' lives. Unilever has released the behavioral change model that its marketers will use to encourage modifications in consumers' lives. The company published the five-point model, developed through consumer behavior research, in hopes that others will use it to inspire people to convert their concerns about sustainability into positive action. Unilever's 'five levers for change' are:
| Uploaded on Nov 22, 2011 The text being discussed is available at | https://www.prweek.com/article/1262634/unilever-publishes-five-levers-change |