Why? ... What gets measured gets done ... accordingly the system of metrics must measure what is needed so that good decisions get made and resources are allocated in the best possible manner. The prevailing system of metrics ... financial accountancy, market indexes, economic indicators, etc. ... has become deeply flawed. It only works for the investor and executive class, but not for society as a whole. It only works for these stakeholders and not for other stakeholders like employees, customers, society, environment and future generations.

What? ... TVM is a system that facilitates: (1) score-keeping for society; and, (2) developing data to improve the performance of society. TVM is neutral and is not a rule making authority nor a referee that ensures the game is played by the rules. It is not a coach, it is not a player. It is not a spectator merely getting entertainment, nor an owner that benefits from the outcome of the game ... or a gambler trying to profit from a wager on the outcome of the game. TVM is an independen systemt and its score-keeping and data are to be trusted.

Where? ... TVM is about a place ... any place ... anywhere ... everywhere! The good thing about a place is that it has perpetual existence. A place never moves ... there is a basis for longitudinal time comparison that is reliable ... and a location where data may be validated.

When? ... Are things better now than they were? The TVM system helps answer this in a rigorous way. Changes over time are the main measure of progress.

How? ... TVM is like money profit accounting with the added dimension of valueadd for society It is a comprehensive and modular framework that provides metrics for all stakeholders and not merely money profit metrics for investors. It should be an 'app' that can be used everywhere by everyone.

Who? ... TVM is for everyone and by everyone. TVM may be implemented through an organization or not ... but the data still reflects a community perspective, and the data are neutral and aim to merely reflect community reality.