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Date: 2024-04-20 Page is: DBtxt001.php txt00001834

Social Media, Society and Economy
Conversation about the new tools of social media

How to Earn Trust and Reputation in Social Media [VIDEO]

COMMENTARY

Peter Burgess

How to Earn Trust and Reputation in Social Media [VIDEO]

The tools may change but the goals are still the same. Chris Brogan, the best selling author of the books Trust Agents and Google+ for Business, reminds us that social business always has been and always will be about people. Digital technology is just a tool, says Brogan, what matters is the customer experience.

In this video, shot at Oakley Inc.’s headquarters, Brogan also gives tips for small businesses on how to leverage social media, earn trust, establish yourself as an expert and more.

Behind the Brand is hosted by Bryan Elliott. Stay tuned to Mashable every Wednesday for new episodes.

Chris Brogan interviewed by Bryan Elliott
December 21, 2011 by Mashable Video
The text being discussed is available at
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