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Date: 2018-08-14 Page is: DBtxt001.php txt00000788

Technical Possibilities
Seven Disruptive Products

Seven Disruptive Innovations that are Changing World Market ... markets to serve wants more than satisfying needs

Over the past 200 years there have been many major disruptions ... maybe 300 years. The pace of product disruption may be faster now than in the past, but maybe less in importance.

Innovations and disruption in agriculture may have had more importance than anything on this list ... or innovation and disruption in transportation, in industrial productivity, in materials and so forth.

But the pace and possibilities of the present wave of disruptive innovation is amazing, but the importance will only be realized if some of the innovation has impact over and above 'market', In large part these innovations satisfy wants ... that is what markets tend to work to satisfy. The impact will come when technology and innovation are combined in ways that satisfy needs.

The aim of TrueValueMetrics (TVM) is to be a measure of the socio-economic state, progress and performance. Some of the innovations that are being described by Silicon India are important in their potential to improve communication and to improve transportation. Others related to entertainment are interesting innovations, but less valuable using the TVM methodology. TVM does not ignore entertainment in quality of life, but it has less weight than water, food, shelter, security, education and health.

The communications technologies that are being disruptive are particularly interesting in the context of TVM. As these technologies emerge and evolve they become the platform where TVM can exist at almost zero cost. TVM itself is a disruptive force because it has the potential to change the world from a society that is dominated by a capitalist market economy to one that is facilitated by a value market economy. All sorts of improvements in society become possible when resources are allocated not to merely maximizing profit but to satisfying essential needs in the most efficient manner.
Peter Burgess

By SiliconIndia,

Thursday, 13 October 2011, 06:01 Hrs

Seven Disruptive Innovations that Changed World Market

Bangalore: One drop into still water creates an everlasting ripple similarly ground breaking companies with their innovative products have generated earth quakes across particular industry. Their products or services make their competitors nervous and has made them re-think strategies. They have re-defined competition for the latter generation. Their approach was so unique and different that it changed everything.

Some of the names in this list are familiar to you but some names could be a 'surprise surprise.' Check out the list:

1. Tech Disruptor:iPad


Yes it is the Apple iPad. Apple has been a revolutionary in the field of technology. The tech world and aspiring techies were given an inspiration to see and do something different from the stereotypes. By challenging the idea of portable computer, Apple is pushing the tablet industry and has become the leader in the tablet industry. In 2008, Desktop sales was 45 percent, Netbook/mini PC sales was 45 percent and Notebooks/ Laptops was 9 percent. In 2011, Desktops sales is 18 percent, Netbook/mini PC sales is 42 percent, and Notebooks/ Laptops is 17 percent and the iPad frenzy have grown to 23 percent. iPad holds 68.3 percent of the tablet market share. iPad has never compromised on its pricing. Though it is more expensive than all its competitors, iPad is still leading the tablet market. Bottom line the Apple iPad has created a niche in the tablet industry.

2. Web Disruptor:Google Apps


Google Apps is a service from Google providing independently customizable versions of several Google products under a custom domain name. Google Apps challenged the traditional office suites like word processing, calendaring and spread sheets. It provides an integrated web application which will be an online document sharing which is simple and effective. Through the introduction of an effective integrated tool suite, Google is pushing the industry towards cloud based information. It is also providing a sophisticated and simple solution to offices and the business world. Although the implementation is still in the nascent stages, Google Apps hold 8 percent of the market share. Microsoft Office dominates with 80 percent of the share. Google blog post in March 2010 claimed that 25 million people had 'switched to Google Apps.' Google Apps is a free service for all Gmail users.

3. Telecommunication Disruptor: SKYPE


Skype is a software application that allows users to make voice and video calls and cha ts over the Internet. Calls to other users within the Skype service are free, while calls to both landline telephones and mobile phones are charged for a fee. In the era where smartphones and iPhones are doing all the talking for people, telecommunication has got everything in its whirl including internet - sourced technology. Many companies are trying to emulate this technology by offering integrated technology and lower prices. The number of free users of Skype in 2007 was 217 million. In 2010 the number has grown to 663 million. With its unique technology, Skype is causing a threat to wireless operators as most of the money for wireless operators come from voice and text message exchange which Skype is providing for free. Till date Skype is been downloaded about 2 billion times.

4. Game Disruptor:Zynga


Zynga through its social network game portal has connected the world with games. The company develops browser-based games that work both stand-alone and as application widgets on social networking websites such as Facebook and Myspace. The integrated social media gaming platform does not require a console, challenging the use or need of gaming consoles. Zynga has about 232 million active monthly players and it holds about 39.1 percent of social networking gaming market share. After Zynga's success story, many gaming companies are trying to tap the niche industry as the gaming console pricing is going down with more people exploring online games. Zyna is changing the gaming industry, but we are yet to see how far it can be disruptive with this innovation.

5. Manufacturing Disruptor: TATA Nano


The Tata Nano is an inexpensive, rear-engined, four-passenger city car built by the Indian company Tata Motor s and is aimed primarily at the Indian domestic market. The Indian auto industry saw a major shift in behavior of the consumers with the introduction of the one lakh car. Nano, was a dream come true for many who could not afford high priced cars and luxury cars. It was huge success as it aimed at the common man of India: middle class. Tata Nano holds 17 percent of the market share. Tata offers blowout prices with bare automotive essentials. It has not completely disrupted the market yet but it is gaining attention.

6. Entertainment Disruptor: Netflix


Netflix, Inc is an American provider of on-demand internet streaming media in the U.S., Canada, and Latin America and flat rate DVD-by-mail in the U.S. Netflix offers technologically integrated access to all types of video entertainment. It is forcing change within the world of entertainment rentals, and pushing a need of convenience. Netflix is changing the entertainment retail and its technology integration. Subscription has been consistent. The number of subscribers in 2004 was 2.61 million. In 2010 the number of subscribers grew to 15.9 million. Netflix charges about $15.98 a month for streaming / DVD rentals.

7. Web/Music Disruptor: Pandora


Pandora Radio is an automated music recommendation service and custodian of the Music Genome Pro ject available only in the U.S. Radio use seems to have capped and stays consistent, but internet radio continues to grow. The service plays musical selections similar to song suggestions entered by a user. The user provides positive or negative feedback for songs chosen by the service, which are taken into account for future selections. Pandora aims to provide each user with personalized radio experience. Pandora is redefining the format of radio and pushing the industry toward personalization. There are about 100 million registered users and there are about 36 million monthly active users. Pandora is a free service. Pandora also plays ads which is runs for 80 seconds for every one hour.

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