The purpose of analysis is to understand the data, and the underlying reality that the data represent.
The purpose of reporting is to make it possible for others to share this understanding.
TVM considers data and analysis as parts of a neutral process ... they do not represent opinions.
Data flows into a store and all data are analyzed so that conclusions can be drawn.
The purpose of data and analysis are to improve the decisions that are made and the results .
The concept of neutrality also flows through the process from data collection, through analysis and recommendations.