LUXURY INDUSTRY SUSTAINABILITY ... from Positive Luxury
Positive Luxury was founded in 2011 by Karen Hanton MBE, founder of toptable.com, and Diana Verde Nieto, pioneering sustainability expert and named Luxury Women to Watch in 2016, with the ambition to mobilize 2.5 billion wealthy consumers to buy better from brands that are doing better.
Positive Luxury awards a first of its kind interactive trust mark - the Butterfly Mark – to luxury lifestyle brands that not only take pride in their craftsmanship, service, and design; but also care for their employees and suppliers, and work hard to protect our planet. The Butterfly Mark helps people to instantly recognize which brands they can trust, giving them the purchasing power to choose from those companies that embody luxury whilst not harming our world.
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