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Date: 2018-07-22 Page is: DBtxt001.php L0700-SS-ADVERTISING


STREAMS / STRANDS / STRINGS
ADVERTISING


FOOD
FOOD

ADVERTISING
Advertising has become a very big segment of the global economy. Collectively, the top 200 advertisers in the United States spent a record $137.8 billion on advertising in 2014, up 2% year on year, according to Ad Age's annual '200 Leading National Advertisers' report.Jul 6, 2015.
IMPACT
The goal of advertising is to increase sales
The problem with this goal is that for most companies more sales means greater planetary unsustainability, even though it most likely will mean more profit.
There was a time when more consumption meant a better quality of living because there were shortages and more really was better, but for several generations in the richer countries of the world, more consumption was not needed to have a better quality of life, but more sales continued to mean more profit.
10 VERY BIG CORPORATE AD SPENDERS IN 2014
The amount of advertising expenditure is very large ... it must be worth it since it has been going on for a long time!
1. PROCTER & GAMBLE. Ad spend down 4.2% to $4.6 billion. The CPG giant is also the world's largest advertiser, although this spring the company's CFO revealed a plan to cut spend on ad agencies by up to $500 million. The company is also shifting huge amounts of its budget to digital advertising, because it believes online ads deliver a higher return on investment than TV or print. One of its most popular campaigns of last year was its Always #LikeAGirl spot, which has been viewed on YouTube more than 58 million times.
2. AT&T. Ad spend up 0.1% to $3.3 billion. AT&T was also ranked in the top biggest b2b marketers last year (alongside Microsoft and Apple, according to AdAge.) Last year it phased out its long-running 'It's Not Complicated' campaign in favor of a new 'Better Network' messaging, swapping kid brand ambassadors for geeks called 'The Network Guys.'
3. GENERAL MOTORS COMPANY. Ad spend down 0.7% to $3.1 billion. One of GM's stand-out campaigns last year was a spot for its Chevrolet brand, featuring a gay couple in its TV ads for the first time. The same brand also cut a product placement deal with Disney's Marvel Studios to feature its vehicles in 'Captain America: The Winter Soldier.'
4. COMCAST CORPORATION. Ad spend down 1.7% to $3 billion. For Comcast, 2014 was a year marred with criticism of its customer service. Nevertheless, the company still spent big on ads in 2014, including its Star Trek-themed Super Bowl spot.
5. VERIZON COMMUNICATIONS. Ad spend up 3.6% to $2.5 billion. Last year Verizon famously launched a content marketing site called SugarString, but shuttered it just two months later. Big ads included a push for its Smart Rewards loyalty scheme and a fun spot 'ice fishing gravity' spot for its XLTE service.
6. FORD MOTOR COMPANY. Ad spend down 3.6% to $2.5 billion. Activity from Ford's marketing department last year included its pre-game Super Bowl spot starring actor James Franco, and a parody of Cadillac's 'Poolside' ad.
7. AMERICAN EXPRESS. Ad spend up 7.9% to $2.4 billion. Last year the company stated an intention to shift its online budget to programmatic technologies — which are potentially more efficient than direct-sales. One of its most memorable campaigns from 2014 was an ad starring Tina Fey to introduce its new EveryDay credit card.
8. FIAT CHRYSLER AUTOMOBILES: Ad spend up 14% to $2.2 billion. Fiat launched a number of high-profile campaigns in 2014, including its 'Fix It Again, Tony' ad (a derogatory acronym that was once widely used to describe the quality of its cars) and a big push for its Fiat 500 minicar starring Sean 'Diddy' Combs.
9. L'ORÉAL: Ad spend down 2% to $2.2 billion. The report notes that many of the brands that grew the fastest for the company in 2014 actually had very low or no ad spend — such as Kiehl's, Urban Decay, and NYX. In April, the company's US division launched a review of all its media, with a decision expected by the end of the year.
10. WALT DISNEY COMPANY. Ad spend up 7.4% to $2.1 billion. The company spent big on marketing its box office phenomenon 'Frozen' with fresh content and merchandise long after its 2013 opening.

Sustainable Stupidity ... What is good about bottled water? Profits
The advertising industry has done an amazing job of misinforming and confusing the public. The goal of advertising is to create unnecessary wants that are profitable while essential needs go unsatisfied. The only good thing about bottle water in most of the world is that it makes good profits for those that are producing, marketing and distributing the product
Open file 279
Peter Burgess Connections ... LinkedIn // Rajesh Yukta
Rajesh Yukta ... Founder, Chairman & CEO, AC2 ... Hyderabad, Andhra Pradesh, India ... Information Technology and Services
Open file 7561
The Trump Presidency // Late Night Fun
The Late Show with Stephen Colbert ... Trump's Special Counsel Is The Most Special ... Published on May 19, 2017
Open file 13170

Advertising

The-receptivity-of-the-masses-is-very-limited
'http://truevaluemetrics.org/DBpdfs/Advertising/The-receptivity-of-the-masses-is-very-limited.pdf'
Open PDF ... The-receptivity-of-the-masses-is-very-limited
Athletes-Health-Advertising -Pediatrics-2013-Bragg
'http://truevaluemetrics.org/DBpdfs/Advertising/Athletes-Health-Advertising -Pediatrics-2013-Bragg.pdf'
Open PDF ... Athletes-Health-Advertising -Pediatrics-2013-Bragg

Brands and Publishing / Social Media

NewsCred_BrandsAsPublishers_WhitePaper_2012
'http://www.truevaluemetrics.org/DBpdfs/SocialMedia/NewsCred_BrandsAsPublishers_WhitePaper_2012.pdf'
Open PDF ... NewsCred-Brands-As-Publishers-WhitePaper-2012



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